Betable's Journal

Merging gambling and gaming with real-money play.
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6 entries
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TylerYork
October 13, 2011
Stand Out: Brand Your Game with Audio
[font="Times"][size="2"][color="#000000"][font="Arial, Helvetica, sans-serif"][size="2"][color="#000000"][font="Arial"][size="2"]Guest Post by [/font][/color][color="#000099"][font="Arial"][size="2"]Peter Inouye[/font][/color][color="#000000"][font="Arial"][size="2"], a freelance game composer from…
1,773 views
TylerYork
October 11, 2011
Why Zynga's Profits Plummeted
[font="Times"][size="2"][color="#000000"][font="Arial, Helvetica, sans-serif"][size="2"][color="#000000"][font="Arial"][size="2"] [/font][/color][/font][/color][/font]
[font="Times"][size="2"][color="#000000"][font="Arial, Helvetica, sans-serif"][size="2"][color="#000000"][font="Arial"] [/font][/co…
1,827 views
TylerYork
September 20, 2011
Betable HTML5 Hackathon Contest: Win a trip to Vegas and up to $10,000!
[font="Times"][size="2"][color="#000000"][font="Arial, Helvetica, sans-serif"][size="2"][color="#000099"][font="Arial"][size="2"]Betable[/font][/color][color="#000000"][font="Arial"][size="2"] is proud to announce it's sponsorship of the [/font][/color][color="#000099"][font="Arial"][size="2"]Hacka…
1,766 views
TylerYork
August 18, 2011
Zynga "appeals to the same psychology as gambling"
This post first appeared on our blog.


[font="Times"][size="2"][color="#000000"][font="Arial, Helvetica, sans-serif"][size="2"]We found a very interesting interview on Forbes.com today with analytics expert Jeff Tseng, who argues that Zynga leverages behavioral psychology to make its players addicted…
2,818 views
TylerYork
August 05, 2011
The Problem With Virtual Goods
[color="#595959"][size="2"][color="#000000"][font="Arial"][size="2"]
[/font][/color][/color][color="#595959"][size="2"][color="#000000"][font="Arial"][size="2"]Making a business out of a game is hard work. It takes great design, unique mechanics, creative marketing and some serious dedication to bui…
1,704 views
TylerYork
August 03, 2011
Why Zynga Is Leaving Money On The Table
[color="#808080"]Originally posted on our company blog under the title: Why Zynga Is Leaving Money On The Table[/color]


[font=Arial][size="5"]Why Zynga Is Leaving Money On The Table[/font]


[color="#595959"][size="2"][font="inherit"][size="3"][color="#000000"][font="Arial"] [/font][/color][/font][/col…
1,947 views
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