Christine Lee, VP & GM of Tapjoy, gave a talk about mobile advertising and in-app purchasing. This is the focus of Tapjoy's business model so she had plenty of case studies and data to show as well, such as the fact that 87% of the iTunes App Store as of May 2012 consisted of apps that used som…

Lars Butler, Founder & CEO of Trion Worlds, Inc gave a lecture on the success Trion Worlds has seen within the MMO space in the West. Coming off the success of the MMORPG game Rift, Trion is looking to expand into other genres of the MMO space including the RTS genre in the form of End of Natio…

One of my lectures finished early and instead of sticking around for Q&A I decided to duck into a neighboring session that was still in progress, which turned out to be the COO of Cryptic Studios, Craig Zinkievich, talking about how they leveraged user generated content (UGC) for Neverwinter an…

The organizers were kind enough to fly out myself and my friend Mathew Anderson from Events For Gamers to check out the 5th annual China Game Developers Conference. The 3-day conference took place alongside many other ChinaJoy events happening in and around the Shanghai New International Expo Centr…