1. My real question to y'all out there is how to pitch the money aspects....
2. My real question is one of value...how much is a 'casual' game with a TV tie-in with no monitization worth? (If I go off on my own with this, I can see some monetization options for it with in-game purchases).
5K? 10K? 50K? Nothing?
2. I don't understand the question. "Worth" in what way? Are you talking about the license and what it might cost?
Wait, I think dawn is breaking. You're building a game that you think the show's owners, or the show's network, will want to use to promote the show, and that they'll want to host on their own website(s). But you haven't asked them if they want it, or if they want to host it with whatever social aspects you're planning to build in. So...
1. Spend as little as possible since you're taking the risk that they won't want it. But make the best possible demo so they might want it. It's a tricky balance you have to strike. It'll also be rather tricky finding the right parties to pitch it to. Probably whatever web marketing company does their website for them.
2. It has to be you who sets the price. You should make more money back than you put into it. But you shouldn't put more into it than a highly-skilled and lightning-fast developer would. (You can't put overtime into it, you have to run it lean.)