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#ActualHodgman

Posted 22 November 2012 - 02:47 AM

In the traditional developer/publisher model:
The developer doesn't spend any money on advertising.
A publisher wants to make a game, they approach several developers. The developers "bid"/"pitch" for the job of making it, by preparing some demo material and a production schedule with costs. The publisher picks the cheapest one, and starts paying for it in instalments (milestones).
Meanwhile the publisher is also planning their marketing / advertising campaigns. They'll probably spend an equal amount of money on advertising as development. Possibly more on advertising, because it's what actually makes them money Posted Image

#2Hodgman

Posted 22 November 2012 - 02:46 AM

In the traditional developer/publisher model:
The developer doesn't spend any money on advertising.
A publisher wants to make a game, they approach several developers. The developers "bid"/"pitch" for the job of making it, by preparing some demo material and a production schedule with costs. The publisher picks the cheapest one, and starts paying for it in instalments (milestones).
Meanwhile the publisher is also planning their marketing / advertising campaigns. They'll probably spend an equal amount of money on advertising as development. Possibly more on advertising...

#1Hodgman

Posted 22 November 2012 - 02:46 AM

In the traditional developer/publisher model:
The developer doesn't spend any money on advertising.
A publisher wants to make a game, they approach several developers. The developers "bid"/"pitch" for the job of making it, but preparing some demo material and a production schedule with costs. The publisher picks the cheapest one, and starts paying for it in instalments (milestones).
Meanwhile the publisher is also planning their marketing / advertising campaigns. They'll probably spend an equal amount of money on advertising and development.

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