Just to add to riverreal's comment, the section of Luna's book you're after is 4.2.1 "Create The Device And Context" which discusses passing in and retrieving D3D_FEATURE_LEVEL flags to control what feature level you want to support, and what feature level is actually available. Bear in mind that if you use a lower feature level then some (probably many) of the features later in the book will not be supported.
Incidentally, do you know what feature level your GPU should support? My laptop GPU only supports DX11 if I force it to use accelerated graphics via the nVidia control panel. Maybe you just need to do something similar with the ATI one?