And when I saw the box on the shelf at EB Games, it had a huge sticker on the front warning about this.
To be fair the 'always online' thing has been reasonably widely put about
Aren't the follow-up sales more applicable than the first-day sales?
People whine and complain about games that pull this kind of thing, and yet people still buy those offending games. Look at Diablo 3. Hideous launch problems, constant whining about how this is an abomination that must be ended... and yet one of the largest single-day sales records ever. Really?
The people who bought it on the first day are the people who suffered through the problems after they'd put down their money.
If they had the ability to play for the first week free and then pay, then the "first day sales" would probably look pretty different (especially as D3 isn't a very good game after playing it for a week... )