I think "One" is designed to keep the focus on "XBox"
MS is leading in console video games due to:
comparitively easy and cheap software dev + xbox live + kinect + pixel shader horsepower + strong revenue protection
those elements are in-place and strengthened for XBox One
In the UK Sky TV charge about £50 per month for a PVR and TV service
XBox One sold on subscription will cost about the same, but you get an amazing game console,not just a PVR
So the XBox One allows MS to leverage the XBox to become a major Cloud TV company
Companies like Sky are trying to reinvent themselves (because Cloud has to replace Satellite) but MS has all the cards:
- better hardware
- better software
- years of experience
- in both cloud and devices
- MUCH more money
XBox Entertainment Studios will probably outbid rivals for the major sports, such as soccer and formula 1, in as many countries as possible
so the XBox One is a single device targetting 2 markets
and anybody can afford one on subscription, so price is not so important ...