It was really! But I mean more with:
Organization - How should I then get them to maintain pro. comm, be active and so on?
Strict - I mean more like, well, this sounds like a dumb question, but "how many smilies should i use" - get me?
if you want the people who work for you to act professionally you need to actually make them professionals (in other words, you have to pay them a proper salary, get employment contracts, get an office and run the business professionally).
If you intend to form an amateur team you just have to accept the fact that people will have to do other things in order to survive and that your ideas are less valuable to them than their own ideas, The only way to successfully lead an amateur team is by doing the majority of the work yourself, noone will make your games for you for free) and the only people you can rely on to actually help you pull the load is your friends.