Relating to a pink haired dwarf of different sex (as indicated by WoW) is easier than imagining themselves as an animal torturer.
Flinging birds to their death, for the express purpose of killing pigs. Very popular game.
My point is that the poster cannot imagine himself torturing animals, while sitting at a desk discussing issues in a forum. This is another personae, a person who has a moral set very similar to what is expected in real life modern society. The person playing Birds is not the same person. The person playing birds is quite comfortable working hard to get a high score by killing pigs in imaginative ways.
I think that we are much better at swapping between sets of morals than we are even conscious of.