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Game Development Dictionary


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  Term Name Description


A company that funds and sells games, but usually not directly. Publishers usually sell games through retailers, and often do not develop the games themselves.


Often this is someone from the game's publisher who will be the liaison between the publisher and the game development team. It is really crucial that this person knows how to communicate between both teams as otherwise a lot of problems can arise. Sometimes this is the title of someone in the game development company who is working as the project lead.

Non Disclosure Agreement

A contract between two parties where they agree not to discuss details that they tell each other about matters they would rather keep private. This is different than a submission agreement though.


Non-Disclosure Agreement


The process of convincing a gamer to buy that piece of cheap tat on the shelf. A good marketer can sell snow to Alaska. A bad marketer would have trouble selling snow in a desert. So if you find you've bought a dud game, criticize everyone but the marketing team: they're *paid* to make you buy these things.

Game Developer Conference

A conference for industry professionals to gather, do business, attend lectures and round tables given by professionals and schmooze. Abbreviated GDC, this event is hosted by Miller Freeman and information can be found at http://www.gdconf.com/.


Game Developer Conference


The Electronic Entertainment Expo. This is the main event of the year for the game industry for publishers to woo retailers and show off games that will hopefully be ready for the Christmas sales season.


Someone who distributes items to retail stores. For instance, a publisher will have a game printed into its material/box for and then send them to distributors who will store them in warehouses and distribute them to retail stores when they are needed.