Game Development Dictionary
Acronym: "European Computer Trade Show". This is Europe's premier industry trade show and is roughly analogous to the US' own E3 (q.v.). It is held in London and usually uses one of the sprawling Earls Court exhibition complex's many halls. The ECTS is specific to computer games and the interactive electronic media industry. Although there were attempts to run it twice a year initially, it is currently held only in September to coincide with Christmas release schedules.