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Business and Law Articles

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How to Make Gameplay Trailers Like the Triple A

Published in Business and Law

By Kevin Harwood - Making promotional videos for your games can be of massive marketing assistance to your franchise. I've outlined the process I've found suc...

Crowdfunding as Marketing

Published in Business and Law

By Kevin Harwood - What if we reverse engineered crowdfunding platforms as a marketing tool?

Naming An Indie Game

Published in Business and Law

By Elyot Grant - What's in a name? Find out in this exposition of how and why Lunarch Studios came up with the name "Prismata," from trademark rigamarol...


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How to Make Gameplay Trailers Like the Triple A

Nov 04 2014 08:24 PM | Posted By Kevin Harwood in Business and Law
Making promotional videos for your games can be of massive marketing assistance to your franchise. I've outlined the process I've found success with and analyzed Quantum Break's gameplay trailer for greater clarity.

Tagged With:  marketing  promotion  gameplay trailer 
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3Likes
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Crowdfunding as Marketing UNDER REVIEW

Oct 02 2014 02:55 PM | Posted By Kevin Harwood in Business and Law
What if we reverse engineered crowdfunding platforms as a marketing tool?

Tagged With:  Marketing  crowdfunding 
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11Likes
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Naming An Indie Game

Sep 27 2014 05:28 PM | Posted By Elyot Grant in Business and Law
What's in a name? Find out in this exposition of how and why Lunarch Studios came up with the name "Prismata," from trademark rigamarole to sound symbolism.

Tagged With:  naming  marketing  names  trademarks  prismata 
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5 Premium Currency Pricing Trends and Tricks used by Mobile Free-To-Play Games

Sep 25 2014 11:56 AM | Posted By Wolfgang Graebner in Business and Law
analyses how 32 games on the App Store sell their premium currency, and notes interesting trends and tricks that emerged

Tagged With:  mobile  pricing  monetization 
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Taptitude: two years of success on Windows Phone

Aug 16 2014 08:47 AM | Posted By FourBros Studio in Business and Law
It’s been two years since we launched Taptitude on Windows Phone, and we’re still going strong! Keeping with our tradition of openly sharing our download and revenue stats, we’d like to take a look back at the last two years to see how far we’ve come, and where we have room to improve.

Tagged With:  windows phone  ecpm  mobile 
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The Art of Feeding Time: Branding UNDER REVIEW

Aug 04 2014 01:51 PM | Posted By Radek Koncewicz in Business and Law
This article outlines the process of branding a game, refining its logo design and creating a mascot to represent it.

Tagged With:  Feeding Time  Branding  logos  logo  art  game art  game development  game design  icons  mascot  game  gaming 
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WildStar CREDD System Explained

Jul 28 2014 10:12 PM | Posted By Kevin Harwood in Business and Law
WildStar has launched a brilliant monetization system which should prove to be a game changer.

Tagged With:  WildStar  CREDD 
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Investing in Community Management UNDER REVIEW

Jul 11 2014 01:00 PM | Posted By Kevin Harwood in Business and Law
I seriously hope you see the benefits of proper community management. It yields so much value to your game and this article covers some of the most important examples.

Tagged With:  community 
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The 4Ps of Marketing

Jul 02 2014 05:52 AM | Posted By Joseph Lieberman in Business and Law
Covers the bases on marketing strategy: Product, Price, Placement, Promotion

Tagged With:  marketing  product  price  place  promotion 
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The Latest Evolution in Microtransactions

Jun 21 2014 01:03 AM | Posted By Kevin Harwood in Business and Law
This seems to be a huge change in the microtransaction world and no one is talking about it

Tagged With:  microtransactions  mtx 
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Advertising Through YouTubers

Jun 09 2014 03:24 PM | Posted By Kevin Harwood in Business and Law
Advertising through YouTubers is a really solid marketing strategy, but requires some basic strategy forethought.

Tagged With:  advertising  marketing  youtube  social media 
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Creating the Financial Model for your Company Part I

Jun 04 2014 09:38 AM | Posted By Sagger Khraishi in Business and Law
In this tutorial, we are going through the process of creating a 5 year plan that you can pitch to a VC or potential investor. This is Part I, where we go over the Parameters and Product spreadsheet.

Tagged With:  5 year plan  parameters  products  spreadsheet  financials  income statement  operating expenses  cash flow statement 
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The Viral Formula

May 31 2014 08:19 AM | Posted By Kevin Harwood in Business and Law
How do you get your game to experience viral growth? Create the tools for your users to do so!

Tagged With:  Marketing  business  advertising  social sharing 
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Tips For Exhibiting Your Games

May 08 2014 03:29 AM | Posted By Dave Mitchell in Business and Law
It takes a lot of preparation and effort to run a booth at a games exhibition, let alone deal with players and press. Here are some tips to keep in mind

Tagged With:  indie  pr  playtest  exhibition 
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All the Boring Bits of Paperwork you have to do as an Indie Developer

Apr 15 2014 07:00 PM | Posted By Size Five in Business and Law
Everyone knows that being an indie dev is the best job in the world. When you’re not just playing games on the sofa in your underpants surrounded by Crunchy Nut Cornflakes, you’re idly making guns and things that explode.

Tagged With:  business  legal  startup  finance 
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Tracking Player Metrics and Views in Flash Games with Google Analytics

Apr 02 2014 02:45 PM | Posted By Wolfgang Graebner in Business and Law
How you can use Google Analytics to track metrics in your Flash games.

Tagged With:  analytics  flash  metrics  Google analytics  playtesting 
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Algo-Bot: lessons learned from our kickstarter failure

Mar 18 2014 07:40 AM | Posted By Sophie Schiaratura in Business and Law
After my first article regarding the development of Algo-Bot and the launch on Kickstarter, many of you asked me to explain a bit this Kickstarter first adventure. Here are the lessons we learned.

Tagged With:  Kickstarter  coding game  serious game  learning game  programmer  coder  game  fail  funding  marketing 
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4gency’s First Year Pt. 2: Node.Hack, the Problem Child

Feb 16 2014 07:09 PM | Posted By Charles N. Cox in Business and Law
Node.Hack is 4gency's first title, with a year and a half of lessons to teach about ads, trials, marketing, monetization, and missteps. Dig into the numbers on this multiplatform mobile action puzzler.

Tagged With:  android  ios  iphone  monetization  windows phone  advertising  marketing  trials  media 
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You Don't Need to Hide Your Source Code

Dec 20 2013 05:07 PM | Posted By Julian Marchant in Business and Law
It's fashionable these days for authors of video games to keep the source code to these games a secret, but this is entirely unnecessary for commercialism and detrimental to players. Learn why here.

Tagged With:  source code  open source  free software  DRM  modding support 
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Why your Games are Unfinished, and What To Do About It

Nov 15 2013 05:32 PM | Posted By Arian Allenson M. Valdez in Business and Law
Find out the most common pitfalls of beginning developers, and how successful game developers overcame them

Tagged With:  games  development  marketing  business  motivation  beginner 
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How NOT to Market Your Indie Game

Oct 27 2013 04:32 AM | Posted By Dushan Chaciej (aka. ANtY) in Business and Law
There are so many of those ‘How to market your indie game’ articles written by more or less successful developers that I decided to write about this from a different angle… from my angle… from an angle of failure.I have a long record of failing at marketing and PR and you can easily check that by looking at my name/nick and not recognizing it. Thus you can trust me on what I’m going to say.

Tagged With:  indie  games  marketing  indie games  video games  promotion  press release  game developers  indie developers  advice  tutorial  tips  pr 
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Creating a Business Plan

Aug 19 2013 11:17 AM | Posted By Steve Pavlina in Business and Law
Steve shares some thoughts on creating a written plan for your new business after he spent time and research working on his own

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Untangling Licensing and Copyright in Game Art

Aug 15 2013 02:40 PM | Posted By Theodore Jefferson in Business and Law
Believe it or not, all three major categories of intellectual property can and do affect your game project, even if you haven't given them a great deal of consideration or filed any paperwork yet. Despite the (often correct) protests of many programmers, software can be patented. Software is copyrighted the moment it hits your computer's RAM or hard drive, and if you have a title for...

Tagged With:  llicensing  copyright  art  trademark  patent 
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Advertising Your Games

Aug 09 2013 10:41 PM | Posted By Joseph Lieberman in Business and Law
Advertising has always been a rough market. Not only is it extremely competitive, expensive, and risky, but it also changes as fast as any market. Get some advice on making it work for you.

Tagged With:  advertising  pr 
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Open Source and the Gaming Industry

Aug 09 2013 08:36 AM | Posted By Richard D Shank in Business and Law
Open source has become a big buzzword, with many people not really understanding what it really is. Learn more about open source and its use within game development

Tagged With:  open source 
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