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Taptitude: two years of success on Windows Phone

Published in Business and Law

By FourBros Studio - It’s been two years since we launched Taptitude on Windows Phone, and we’re still going strong! Keeping with our tradition of openly sharing o...

The Art of Feeding Time: Branding

Published in Business and Law

By Radek Koncewicz - This article outlines the process of branding a game, refining its logo design and creating a mascot to represent it.

WildStar CREDD System Explained

Published in Business and Law

By Kevin Harwood - WildStar has launched a brilliant monetization system which should prove to be a game changer.


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Taptitude: two years of success on Windows Phone

Aug 16 2014 08:47 AM | Posted By FourBros Studio in Business and Law
It’s been two years since we launched Taptitude on Windows Phone, and we’re still going strong! Keeping with our tradition of openly sharing our download and revenue stats, we’d like to take a look back at the last two years to see how far we’ve come, and where we have room to improve.

Tagged With:  windows phone  ecpm  mobile 
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The Art of Feeding Time: Branding UNDER REVIEW

Aug 04 2014 01:51 PM | Posted By Radek Koncewicz in Business and Law
This article outlines the process of branding a game, refining its logo design and creating a mascot to represent it.

Tagged With:  Feeding Time  Branding  logos  logo  art  game art  game development  game design  icons  mascot  game  gaming 
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WildStar CREDD System Explained

Jul 28 2014 10:12 PM | Posted By Kevin Harwood in Business and Law
WildStar has launched a brilliant monetization system which should prove to be a game changer.

Tagged With:  WildStar  CREDD 
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Investing in Community Management UNDER REVIEW

Jul 11 2014 01:00 PM | Posted By Kevin Harwood in Business and Law
I seriously hope you see the benefits of proper community management. It yields so much value to your game and this article covers some of the most important examples.

Tagged With:  community 
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The 4Ps of Marketing

Jul 02 2014 05:52 AM | Posted By Joseph Lieberman in Business and Law
Covers the bases on marketing strategy: Product, Price, Placement, Promotion

Tagged With:  marketing  product  price  place  promotion 
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The Latest Evolution in Microtransactions

Jun 21 2014 01:03 AM | Posted By Kevin Harwood in Business and Law
This seems to be a huge change in the microtransaction world and no one is talking about it

Tagged With:  microtransactions  mtx 
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Advertising Through YouTubers

Jun 09 2014 03:24 PM | Posted By Kevin Harwood in Business and Law
Advertising through YouTubers is a really solid marketing strategy, but requires some basic strategy forethought.

Tagged With:  advertising  marketing  youtube  social media 
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Creating the Financial Model for your Company Part I

Jun 04 2014 09:38 AM | Posted By Sagger Khraishi in Business and Law
In this tutorial, we are going through the process of creating a 5 year plan that you can pitch to a VC or potential investor. This is Part I, where we go over the Parameters and Product spreadsheet.

Tagged With:  5 year plan  parameters  products  spreadsheet  financials  income statement  operating expenses  cash flow statement 
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The Viral Formula

May 31 2014 08:19 AM | Posted By Kevin Harwood in Business and Law
How do you get your game to experience viral growth? Create the tools for your users to do so!

Tagged With:  Marketing  business  advertising  social sharing 
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Tips For Exhibiting Your Games

May 08 2014 03:29 AM | Posted By Dave Mitchell in Business and Law
It takes a lot of preparation and effort to run a booth at a games exhibition, let alone deal with players and press. Here are some tips to keep in mind

Tagged With:  indie  pr  playtest  exhibition 
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All the Boring Bits of Paperwork you have to do as an Indie Developer

Apr 15 2014 07:00 PM | Posted By Size Five in Business and Law
Everyone knows that being an indie dev is the best job in the world. When you’re not just playing games on the sofa in your underpants surrounded by Crunchy Nut Cornflakes, you’re idly making guns and things that explode.

Tagged With:  business  legal  startup  finance 
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Tracking Player Metrics and Views in Flash Games with Google Analytics

Apr 02 2014 02:45 PM | Posted By Wolfgang Graebner in Business and Law
How you can use Google Analytics to track metrics in your Flash games.

Tagged With:  analytics  flash  metrics  Google analytics  playtesting 
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Algo-Bot: lessons learned from our kickstarter failure

Mar 18 2014 07:40 AM | Posted By Sophie Schiaratura in Business and Law
After my first article regarding the development of Algo-Bot and the launch on Kickstarter, many of you asked me to explain a bit this Kickstarter first adventure. Here are the lessons we learned.

Tagged With:  Kickstarter  coding game  serious game  learning game  programmer  coder  game  fail  funding  marketing 
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4gency’s First Year Pt. 2: Node.Hack, the Problem Child

Feb 16 2014 07:09 PM | Posted By Charles N. Cox in Business and Law
Node.Hack is 4gency's first title, with a year and a half of lessons to teach about ads, trials, marketing, monetization, and missteps. Dig into the numbers on this multiplatform mobile action puzzler.

Tagged With:  android  ios  iphone  monetization  windows phone  advertising  marketing  trials  media 
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You Don't Need to Hide Your Source Code

Dec 20 2013 05:07 PM | Posted By Julian Marchant in Business and Law
It's fashionable these days for authors of video games to keep the source code to these games a secret, but this is entirely unnecessary for commercialism and detrimental to players. Learn why here.

Tagged With:  source code  open source  free software  DRM  modding support 
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Why your Games are Unfinished, and What To Do About It

Nov 15 2013 05:32 PM | Posted By Arian Allenson M. Valdez in Business and Law
Find out the most common pitfalls of beginning developers, and how successful game developers overcame them

Tagged With:  games  development  marketing  business  motivation  beginner 
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How NOT to Market Your Indie Game

Oct 27 2013 04:32 AM | Posted By Dushan Chaciej (aka. ANtY) in Business and Law
There are so many of those ‘How to market your indie game’ articles written by more or less successful developers that I decided to write about this from a different angle… from my angle… from an angle of failure.I have a long record of failing at marketing and PR and you can easily check that by looking at my name/nick and not recognizing it. Thus you can trust me on what I’m going to say.

Tagged With:  indie  games  marketing  indie games  video games  promotion  press release  game developers  indie developers  advice  tutorial  tips  pr 
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Creating a Business Plan

Aug 19 2013 11:17 AM | Posted By Steve Pavlina in Business and Law
Steve shares some thoughts on creating a written plan for your new business after he spent time and research working on his own

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Untangling Licensing and Copyright in Game Art

Aug 15 2013 02:40 PM | Posted By Theodore Jefferson in Business and Law
Believe it or not, all three major categories of intellectual property can and do affect your game project, even if you haven't given them a great deal of consideration or filed any paperwork yet. Despite the (often correct) protests of many programmers, software can be patented. Software is copyrighted the moment it hits your computer's RAM or hard drive, and if you have a title for...

Tagged With:  llicensing  copyright  art  trademark  patent 
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Advertising Your Games

Aug 09 2013 10:41 PM | Posted By Joseph Lieberman in Business and Law
Advertising has always been a rough market. Not only is it extremely competitive, expensive, and risky, but it also changes as fast as any market. Get some advice on making it work for you.

Tagged With:  advertising  pr 
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Open Source and the Gaming Industry

Aug 09 2013 08:36 AM | Posted By Richard D Shank in Business and Law
Open source has become a big buzzword, with many people not really understanding what it really is. Learn more about open source and its use within game development

Tagged With:  open source 
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4gency’s First Year Pt. 1: A Look at Armored Drive

May 09 2013 01:22 PM | Posted By Charles N. Cox in Business and Law
This is Part One of a series of posts about 4gency’s first year in operation, including data on monetization, app marketing campaigns, and user acquisition

Tagged With:  postmortem  ios  mobile  monetization 
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Pitch Your Game: Pitching Tips from a Game Industry Catcher

Apr 22 2013 10:24 AM | Posted By Joshua Dallman in Business and Law
A veteran industry producer tells you what you need to do to get your pitch noticed by publishers

Tagged With:  pitch  funding  tips 
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Why Kickstarters Fail and How to Avoid It

Apr 16 2013 05:14 PM | Posted By Menashe Kestenbaum in Business and Law
I’ve had the opportunity of observing a fair few video game Kickstarter campaigns over the past few weeks from a close proximity. Some succeeded, others didn’t. Being in touch with many of the campaign starters has given me a bit of insight into why some Kickstarters fail and others succeed. It’s too often that you see a really great concept fail to build any kind of steam in their funding.

Tagged With:  kickstarter 
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Social Media Handbook Policy

Apr 05 2013 09:17 PM | Posted By Preeti Khanolkar in Business and Law
Do I need to disclose that I work for a game company when I'm talking about their games on my blog? Can my company tell me not to tweet about controversial work-related things that upset me? Can they prohibit me from becoming Facebook friends with my coworkers? Is my company's social media handbook policy even legal? Read on to find out!

Tagged With:  social media  law  intermediate  social  policy  facebook  twitter 
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