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Business and Law Articles

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3 Steps to Mastering Your Game’s Soft Launch

Published in Business and Law

By Keith Andrew - Discusses the region-specific "soft launch" approach for mobile titles, a trial which could make or break your title without global impact

15 Metrics All Game Developers Should Know by Heart

Published in Business and Law

By GameAnalytics - Mobile game analytics can feel complicated. When it comes to metrics, there are hundreds of numbers to track. On the simpler end of the spectrum, t...

Everything You Ever Wanted to Know About Authenticode Signing

Published in Business and Law

By Craig Edwards - Learn everything you need to know about how and why you should digitally sign your games.


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3 Steps to Mastering Your Game’s Soft Launch

Jul 29 2015 08:47 PM | Posted By Keith Andrew in Business and Law
Discusses the region-specific "soft launch" approach for mobile titles, a trial which could make or break your title without global impact

Tagged With:  soft launch  game development  game marketing  mobile 
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9Likes
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15 Metrics All Game Developers Should Know by Heart

Jul 15 2015 01:31 PM | Posted By GameAnalytics in Business and Law
Mobile game analytics can feel complicated. When it comes to metrics, there are hundreds of numbers to track. On the simpler end of the spectrum, there are metrics like downloads, sessions, and DAUs.

Tagged With:  gameanalytics  metrics  game development 
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17Likes
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Everything You Ever Wanted to Know About Authenticode Signing

May 09 2015 11:58 AM | Posted By Craig Edwards in Business and Law
Learn everything you need to know about how and why you should digitally sign your games.

Tagged With:  code signing  signing  encryption  digital signatures  security  distribution 
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6Likes
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Giving Away $17,000 Worth of Toto Temple Deluxe at Pax East

Apr 28 2015 12:32 AM | Posted By Yowan Langlais in Business and Law
Yowan describes the experience of demonstrating a game at PAX East.

Tagged With:  marketing  conference 
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How to Pitch Angry Birds, If It Were an Unknown Indie Game

Mar 20 2015 11:10 AM | Posted By Drew Giovannoli in Business and Law
At the Red Fox Clan, we thought it would be fun to pretend that Angry Birds was still an unknown indie game as a template for how you can promote your game. We’re specifically going to write a pitch that would be emailed to reporters online.

Tagged With:  How to  game review  pitch  game promotion 
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Humble Bundle Distribution

Feb 09 2015 10:06 PM | Posted By Kevin Harwood in Business and Law
Have you considered doing a Humble Bundle for your game? Here's some advice and practical data on the decision.

Tagged With:  bundle  humble bundle 
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12 Tricks to Selling Your Ideas, Your Game & Yourself

Dec 09 2014 05:27 PM | Posted By Thomas Henshell in Business and Law
Selling is an art in itself. The developer of Archmage Rises shares what he learned from the corporate world – so you don’t have to

Tagged With:  business  promotion  sales  pitch 
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How to Make Gameplay Trailers Like the Triple A

Nov 04 2014 08:24 PM | Posted By Kevin Harwood in Business and Law
Making promotional videos for your games can be of massive marketing assistance to your franchise. I've outlined the process I've found success with and analyzed Quantum Break's gameplay trailer for greater clarity.

Tagged With:  marketing  promotion  gameplay trailer 
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Crowdfunding as Marketing UNDER REVIEW

Oct 02 2014 02:55 PM | Posted By Kevin Harwood in Business and Law
What if we reverse engineered crowdfunding platforms as a marketing tool?

Tagged With:  Marketing  crowdfunding 
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Naming An Indie Game

Sep 27 2014 05:28 PM | Posted By Elyot Grant in Business and Law
What's in a name? Find out in this exposition of how and why Lunarch Studios came up with the name "Prismata," from trademark rigamarole to sound symbolism.

Tagged With:  naming  marketing  names  trademarks  prismata 
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5 Premium Currency Pricing Trends and Tricks used by Mobile Free-To-Play Games

Sep 25 2014 11:56 AM | Posted By Wolfgang Graebner in Business and Law
analyses how 32 games on the App Store sell their premium currency, and notes interesting trends and tricks that emerged

Tagged With:  mobile  pricing  monetization 
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Taptitude: two years of success on Windows Phone

Aug 16 2014 08:47 AM | Posted By FourBros Studio in Business and Law
It’s been two years since we launched Taptitude on Windows Phone, and we’re still going strong! Keeping with our tradition of openly sharing our download and revenue stats, we’d like to take a look back at the last two years to see how far we’ve come, and where we have room to improve.

Tagged With:  windows phone  ecpm  mobile 
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The Art of Feeding Time: Branding UNDER REVIEW

Aug 04 2014 01:51 PM | Posted By Radek Koncewicz in Business and Law
This article outlines the process of branding a game, refining its logo design and creating a mascot to represent it.

Tagged With:  Feeding Time  Branding  logos  logo  art  game art  game development  game design  icons  mascot  game  gaming 
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WildStar CREDD System Explained

Jul 28 2014 10:12 PM | Posted By Kevin Harwood in Business and Law
WildStar has launched a brilliant monetization system which should prove to be a game changer.

Tagged With:  WildStar  CREDD 
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Investing in Community Management UNDER REVIEW

Jul 11 2014 01:00 PM | Posted By Kevin Harwood in Business and Law
I seriously hope you see the benefits of proper community management. It yields so much value to your game and this article covers some of the most important examples.

Tagged With:  community 
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The 4Ps of Marketing

Jul 02 2014 05:52 AM | Posted By Joseph Lieberman in Business and Law
Covers the bases on marketing strategy: Product, Price, Placement, Promotion

Tagged With:  marketing  product  price  place  promotion 
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12Likes
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The Latest Evolution in Microtransactions

Jun 21 2014 01:03 AM | Posted By Kevin Harwood in Business and Law
This seems to be a huge change in the microtransaction world and no one is talking about it

Tagged With:  microtransactions  mtx 
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12Likes
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Advertising Through YouTubers

Jun 09 2014 03:24 PM | Posted By Kevin Harwood in Business and Law
Advertising through YouTubers is a really solid marketing strategy, but requires some basic strategy forethought.

Tagged With:  advertising  marketing  youtube  social media 
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Creating the Financial Model for your Company Part I

Jun 04 2014 09:38 AM | Posted By Sagger Khraishi in Business and Law
In this tutorial, we are going through the process of creating a 5 year plan that you can pitch to a VC or potential investor. This is Part I, where we go over the Parameters and Product spreadsheet.

Tagged With:  5 year plan  parameters  products  spreadsheet  financials  income statement  operating expenses  cash flow statement 
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The Viral Formula

May 31 2014 08:19 AM | Posted By Kevin Harwood in Business and Law
How do you get your game to experience viral growth? Create the tools for your users to do so!

Tagged With:  Marketing  business  advertising  social sharing 
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Tips For Exhibiting Your Games

May 08 2014 03:29 AM | Posted By Dave Mitchell in Business and Law
It takes a lot of preparation and effort to run a booth at a games exhibition, let alone deal with players and press. Here are some tips to keep in mind

Tagged With:  indie  pr  playtest  exhibition 
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All the Boring Bits of Paperwork you have to do as an Indie Developer

Apr 15 2014 07:00 PM | Posted By Size Five in Business and Law
Everyone knows that being an indie dev is the best job in the world. When you’re not just playing games on the sofa in your underpants surrounded by Crunchy Nut Cornflakes, you’re idly making guns and things that explode.

Tagged With:  business  legal  startup  finance 
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Tracking Player Metrics and Views in Flash Games with Google Analytics

Apr 02 2014 02:45 PM | Posted By Wolfgang Graebner in Business and Law
How you can use Google Analytics to track metrics in your Flash games.

Tagged With:  analytics  flash  metrics  Google analytics  playtesting 
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Algo-Bot: lessons learned from our kickstarter failure

Mar 18 2014 07:40 AM | Posted By Sophie Schiaratura in Business and Law
After my first article regarding the development of Algo-Bot and the launch on Kickstarter, many of you asked me to explain a bit this Kickstarter first adventure. Here are the lessons we learned.

Tagged With:  Kickstarter  coding game  serious game  learning game  programmer  coder  game  fail  funding  marketing 
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4gency’s First Year Pt. 2: Node.Hack, the Problem Child

Feb 16 2014 07:09 PM | Posted By Charles N. Cox in Business and Law
Node.Hack is 4gency's first title, with a year and a half of lessons to teach about ads, trials, marketing, monetization, and missteps. Dig into the numbers on this multiplatform mobile action puzzler.

Tagged With:  android  ios  iphone  monetization  windows phone  advertising  marketing  trials  media 
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