Advertising has always been a rough market. Not only is it extremely competitive, expensive, and risky, but it also changes as fast as any market. Get some advice on making it work for you.
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Open source has become a big buzzword, with many people not really understanding what it really is. Learn more about open source and its use within game development
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This is Part One of a series of posts about 4gency’s first year in operation, including data on monetization, app marketing campaigns, and user acquisition
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A veteran industry producer tells you what you need to do to get your pitch noticed by publishers
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I’ve had the opportunity of observing a fair few video game Kickstarter campaigns over the past few weeks from a close proximity. Some succeeded, others didn’t. Being in touch with many of the campaign starters has given me a bit of insight into why some Kickstarters fail and others succeed. It’s too often that you see a really great concept fail to build any kind of steam in their funding.
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Do I need to disclose that I work for a game company when I'm talking about their games on my blog? Can my company tell me not to tweet about controversial work-related things that upset me? Can they prohibit me from becoming Facebook friends with my coworkers? Is my company's social media handbook policy even legal? Read on to find out!
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Get an overview of the process and pitfalls of localizing a game for several countries during or after development
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