Table of Contents

Here's a preview of what you'll find in Part 2's coverage

Page 1: Survey Says: FUN!: Blurring the Lines between TV and Casual Games

WorldWinner is combining forces with sister company GSN to bring interactive online game play and TV game show experiences together around the “tense relaxation” that engages so many Americans on a daily basis. Competitive entertainment, as defined by sports, game shows and reality series, comprises one of the most popular content categories in American living rooms. While several attempts have been made to lever this consumer passion into online games, few have been truly successful at tapping into the broad category of casual games and the female demographic they represent. Come learn how competition can fuel player retention and attract new consumers to the casual games space by expanding the way we think about casual games. Christian Meyer will present data from a recent national study sponsored by GSN and WorldWinner to better understand their core audiences. Also, as part of this session, Cooper Moo will involve the audience in a game of Family Feud to highlight the compelling nature of community-based game play when a little something is on the line.

Page 2: The Business of Peggle

In the era of a “a new game every day,” is there room for a new hit franchise? Can a developer create a new brand anymore? This session will focus on the business side of the marathon that’s required to launch a great game, covering everything from pre-launch market jitters to struggling with portal-based demand creation and multi-platform development. PopCap was sure that Peggle was a great game before it shipped in 2007, but it was unclear if the crowded marketplace could overcome its collective ADD long enough to let the game thrive. Using the examples of lessons learned at PopCap through the launch of Peggle, Roberts will examine the challenges and opportunities faced by large and small developers trying to succeed in the current market. Expect at least one exciting new product announcement on the Peggle front.

Page 3: A Deep Drink From The Fountain of Eastern European and Russia

Many of the most successful casual games in the world are coming from Eastern Europe and Russia, where hundreds of talented developers are pouring their blood, sweat and tears into hit releases such as Farm Frenzy, Go-Go Gourmet, Blood Ties, The Apprentice: LA and others. This session will take you behind the scenes to reveal the history of game development in these richly creative regions and offer an intimate portrait of these people. It will also provide vital information on the robust Russian casual games market, which grew an astonishing 500 percent in 2007 and is expected to exceed $30 million in revenues in 2008. Is this market worth pursuing? How can you make inroads into it? What lies ahead? This session will answer these questions and others in addition to explaining native payment systems, localization issues and more. If you want your time in Seattle to be well spent, this is one of the essential sessions.

Also on Page 3: Going international - Entering New Markets: What to Do and What to Avoid

In this session Luis Ongil, CEO of GameDuell North America, will reveal some secrets of how GameDuell is doing international marketing and partnering. He will talk about local differences in audience and game preferences, in particular USA vs. Europe. Also, Luis will cover such important topics as setting up international operations, service, community, and technology, as well as legal implications, payment methods, and content localization

Page 4: An Easy Kind of Love: Game Design Fundamentals for Casual Games

We all want to create experiences that will hook casual players and bring them back to our games again and again. Sometimes we can rely on what we know already works – but creating innovative games requires a deeper knowledge about how games function. This session goes beyond “tips and tricks” to explore the most fundamental aspects of game design, including the relationship of rules and play, the design of meaningful choices, and the pacing of short, medium, and long-term goals – and how each of these elements relate to the creation of successful casual games. In his talk, Eric will draw from fourteen years of experience in the game industry, providing concrete examples and practical approaches to help you create games that will be oh-so-easy for your players to love.

Page 5: Debugging: Discover, Diagnose, and Dispatch

Leverage FREE tools from Microsoft to discover, diagnose, and dispatch various memory leaks, dangerous API usage, UAC issues, Hangs, memory corruption, and more! Design, Develop, and Debug (to include post mortem crash analysis) your games in less time, with a few tools and a little guidance.

Page 6: I Wish I Were a Casual Game Developer

Even though nobody quite knows how to define a casual game, it’s pretty clear that casual game developers are having a great time making fun games. Small, focused teams of multi-discipline developers, short-term release schedules – it’s like a renaissance of the golden age of game development. And we’re jealous! Epic’s teams are tied up with blockbuster projects like Gears of War, so we don’t get to join in the fun. So we did the next best thing, and bought a casual developer to see what makes them tick. Chair Entertainment just joined the Epic family, and we’re going to do our best to keep them a great, productive small team. In this talk, Epic President Mike Capps will prove ultra-scientific theories such as “casual game developers have more fun” and “Epic can give a talk without mentioning the Unreal Engine.”

Page 7: A look at PlayFirst

John met with Craig Bocks, the Senior Director & Executive Producer for PlayFirst to discuss the company's casual game strategy

Page 8: The Games People Play: A Look at the U.S. Online and Retail Games Market and The People That Play Them.

This session covers U.S. retail and online market sizing trends, consumer gaming behavior and player demographics. By understanding the broader games market, industry professionals in the casual games space will have a better understanding of the bigger picture and where casual games fits into the current landscape as well as opportunities for future growth.

Page 9: Conclusion and Pictures

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