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I there a way to promote our browser based online game in lower cost?


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#1 aipioneer   Members   -  Reputation: 105

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Posted 04 July 2012 - 07:08 AM

Hi,

We launched a browser based MMO game half year ago. However, the online advertising is so expensive today.
Is there a better way to promote our game?

Thanks,

Sponsor:

#2 Wilhelm van Huyssteen   Members   -  Reputation: 1012

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Posted 06 July 2012 - 05:12 AM

Best free ways to promote the game would likely be

A) place it on the chrome webstore
B) make some youtube videos of the gamepaly
C) If you feel like going the extra mile blog about it. Making regular entries on game updates and upcomming features etc.

#3 turch   Members   -  Reputation: 590

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Posted 06 July 2012 - 06:21 AM

A lot of small game companies promote their games through blogging. Most of the time the posts aren't about the game, but are technical / design posts aimed at other game developers, or even just random stuff. See altdevblogaday - many of the posters there are startup founders / members. (In fact the 5th post is Promoting your indie game company with a podcast)

You can give referral bonuses to players that sign up new players. Get the players to do the advertising Posted Image

Edited by turch, 06 July 2012 - 06:23 AM.


#4 aipioneer   Members   -  Reputation: 105

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Posted 06 July 2012 - 07:41 AM

Thank you for the suggestions. Did any developer let the players refer other players successfully?

We did provide referal bonuses on kongregate platform, but only a few players refer their friends.

#5 TylerBetable   Members   -  Reputation: 134

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Posted 12 July 2012 - 03:54 PM

Hey turch, thanks for referencing the podcast post from our blog :)

I think the biggest tip I can give you is to find communities relevant to your game and be straightforward with them. Say that you've been working on the game for a year, think it's something they would like, and ask them to try it. These communities can be on Reddit, forums, or otherwise. Use social media (Facebook, Twitter) not just to promote your game but to engage your fans. You've got to do things like in-game contests, giveaways, and cool pictures/videos to make the social content something people actually enjoy. The goal here is not to spam everyone about how great your game is, but actually create a community of passionate fans around your game. From there, you're off to the races

Good luck!
I work for Betable, a game monetization platform. I also write about startups, gaming, and marketing.




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