Before even bothering to read the game design blurb, the first question is, "Who are these guys, and can they make a game
"? Until you've made me think, "Yes, these guys can make a game
", then the effort gone into the rest of the kickstarter page is a waste of time.
There's no intro video or statement that answers this most important question -- I've got to scroll down 4 or 5 pages to find this.
And all it tells me is that you're a 2 man shop with no website and seemingly no prior games industry experience; a "captain" (manager?
) and "commander" (artist/animator?
). Ok... You're not even going to try and convince me that these two vague characters, given half a million dollars no-strings-attached, truly have the capability to form a new studio from scratch, without experience, and as their first title, produce an epic open-world RPG, in 2 years?
I don't predict you'll hit your funding goal without re-doing that page. You need evidence of capability.
A game design document is usually the first step in the development process
The first step for the design department
. While designers are working on the GDD, the technical leaders are working on the technical design document, and the art leaders are working on pipeline designs, technical standards and visual direction, and so on. Also importantly, project management is scheduling the production phase to calculate the required budget and time-frame (where did you get the figures of Jul 2014 and $500,000 from?
). All of that together is the pre-production phase, which is the first step -- the tasks inside that phase can largely be scheduled concurrently.
Your kickstarter page fails the 'alarm bells' test.