Unless the app is amazing, from what I've read, you won't get many sales or plays on a paid app, as a general rule.
In app purchases seems to be very profitable if the game is good.
Ad revenue seems to be mixed, you get a lot of people playing the app for free, but it takes hundreds of thousands of impressions to make a thousand bucks.
I'm leaning towards admob,
Without meaning to sound mean...does this mean your game is not good...or is it a case that you are unsure and are thus assuaging your doubt by seeking an alternate path of revenue?
Edit: What I mean by this..Is you should not necessarily discount yourself out of the first 2 revenue models, or indeed any other model without at least examining in more detail whether your game will stand up. I don't know your game so I can't comment any opinion on it but at the very least you could always do what Tom suggests so many times...Make a decision grid. Look at the competition existing in each of the sectors. Get feedback on your game. Don't discount yourself before the race has started.
This was a general question not tied to any game. I have 2 games I'm working on, 1 an rpg which I will sell for a couple bucks, the other is a kids game which I don't want to show ads to zynga crapware in. Either way I was considering releasing both versions, a paid app with no ads, and a free app with ads.
Here's the idea I outlined a little better I'll paste here:
In my 3d android game I placed 3d models of billboards/signs. Touching a billboard in game loads a webpage for that particular ad topic, which consists of 10 or so adsense ads and webpage content I write upselling the ads.
The user can simply press the back button on the screen from the browser to go back to the game. I tested on the kindle fire and it's very smooth to launch the site and go back to the game.
The reason players would touch the ads in game is because each time they do a dice roll gives a small chance of getting a rare item/weapon/armor/resources/etc or just some gold for their character in game. But they don't have to. (But who walks past a slot machine without pulling the lever?)
Potentially people could just download and play the game without ever clicking ads, but those that did would be rewarded in game.
I really despise some of the games promoted in admob advertisements, I'm targeting children, but regardless I just think some of those games are despicable, exploitative pieces of shit I don't want to support in any way. At least with adsense I can filter or tailor what ads are shown, since it's loading a webpage off my site I have more control of the ads shown and the rewards given in game.
The banner ads cover the screen and are annoying, my ads would be in a 3d world as part of the environment, a sign on a building, a billboard next to the road, etc even a soda can. It does take up the screen when it launches the browser, but I'd space it out and you hit 1 button to return to the game just like you hit 1 button to get rid of a popup ad in admob.
I think I can train the player to click 3d objects once they learn clicking an ad object in game is just like pulling the lever on a slot machine. I think I could get people to do it on their own. I'd put a cooldown so they can't spam it.
Now I need to figure out how 10 adsense ad impressions compare to a single admob advertisement, since if I'm going to take the hit for launching the web browser I'd like to get 10+ impressions from it.
Sorry to bold it I'm not mad just trying to emphasize key parts of the wall of text.I guess the key parts are:
-Ads become part of the environment instead of covering screen as banners
-Clicking ad does a slot machine mechanic and rewards player in game
-Clicking ad launches page with a dozen ads and an article pushing the ads, pressing back takes you back to game
-I have complete control over what ads are shown on the page
The ad pages from the website would be tailored under a topic. So in game, for argument sake, pretend there's a sign saying "theme parks" clicking it launches a single webpage with a dozen ads and an article and ads from knox berry farm, disneyland, seaworld, cedar park, hershey park, etc etc etc. Clicking it also randomly rolls a reward in game for your character.
Edited by lmbarns, 21 July 2012 - 11:00 AM.