I've been trying to devise a new marketing strategy because, as usual, I'm positive that my research and primary focus is just wrong, wrong, wrong. After reading other developer's reviews and articles on various websites, I started to rethink my strategy. The consoles that I primarily were looking forward to targeting turn out to be the least profitable, while the ones that I didn't expect to do so well are often more profitable. My error is a result of reading the wrong material and bad assumptions. I assumed that because Xbox 360 (at the time) was the most profitable console that it would be most obvious to target XBLA. It turns out that developers (especially the indies) are avoiding it because they say it requires the most work, with the least profit. In fact, they say that PS Vita is the opposite in some instances and that the Wii is even a better target platform. iOS is so saturated that it's like rolling a 20 sided die trying to even get noticed in the sea of mediocre and crappy apps.
So, should I consider forgetting about XBLA and iOS? I don't plan on putting my hopes in one game to make me rich or anything like that, because the whole industry can be one big gamble. Also, I'm by no means asking if there's some miracle platform that will make my one game go golden either. There's so much more to the game biz than coding of course. The right marketing plan can get you success even if your game isn't all that great. Right now, I'm looking into PS Vita and possibly becoming a registered developer for the PS4 before launch time since their indie dev support is very good so far.
What are your views on the subject?