The recent release of The Walking Dead: Survival Instincts got me thinking on why companies do this. First of all its a miss-use a major IP. Second, quick cash ins like this just result in poor sales and giant reputation sink for the developer who made them. Why do publishers keep on insisting on this practice? Would it kill them to take more time and thought to make a better game which will result in more sales and a better reputation for the said developer? I ask those who work in the game industry: Why? Why does this occur all the time?