In four weeks I will have a Kickstarter to fund the production of my game Necromancer, The Fight For Life.
You can see some initial art and story here-
And I have a blog here-
Below is my first draft for my Kickstarter rewards, please feel free to offer me any feedback on them. I like to think I am being quite generous compared to a lot of other Kickstarter's I've seen. I went for hats rather than t-shirts because I have heard horror stories of how expensive and complicated it can be to custom order t-shirts because people want different sizes which complicates matters.
$1- a warm email thank you.
$5- name in in-game credits, name in website credits, a sticker pack, access to exclusive development blog (different from personal blog).
$10- digital copy of finished game on any platform it is developed for, plus above rewards.
$20- digital copy of Necromancer Field Guide (an art book in the style of a naturalist's field guide for undead!) plus an extra digital copy of the game on any platform it is developed for, plus above rewards.
$50- a Necromancer cap or beanie plus above rewards.
$75- physical copy of Necromancer Field Guide (soft cover and signed) plus above rewards.
$100- your likeness and name as an in game NPC plus above rewards.
$200- your likeness and name as in game enemy necromancer or soldier portrait (visible in battle) plus above rewards.
$500- your likeness and name as a major in game character in a side quest, plus above rewards.
$1000- your name and likeness as an in game heroic statue in a town or city center with readable plaque, plus above rewards.
I would remove the "any platform it's developed for" language. Can't you break it off into options on Kickstarter? I remember vaguely when I paid for the RingBow that it had color options, and you specified your color in a text field. Having the users do that would be much better than "on any platform it's developed for." What if you port it three years later, and now all these people are entitled to a free digital copy? Now you have to keep track of who is and who isn't supposed to get a free one on whatever platform you port to for the rest of your life.
I would also push everything up a level and get rid of the $1 tier. Make the $1 reward the 5$ reward, make the 5$ reward the $10 reward, etc. If you're trying to charge 10 for your game, then move everything up, but keep the game at the $10 tier. That's just because I personally think a lot of the rewards below the $100 mark aren't very exciting, and seem to be there just because that's 'what you do' with a kickstarter--fill it out with a bunch of tiers.
There's also the matter of how high the rewards go. Try to ask yourself how many people you'd be willing to do these rewards for. Let's assume you only want to do the $1000 reward for 10 people max, just because it'd be a pain to put all that specific stuff in the game. But then, since it's a pain, you aren't willing to do it for just two people, because that might be a waste of time. So with that max and min, think about the reward and the audience, and say "Do I really think more than 2 people will pay for this reward? Do I really think fewer than 10 will pay for this reward?" If the answer is yes on both counts, only then should you do it. This goes for all the reward brackets. Less is more in this case.
Also, putting someone's name and likeness in the game might not be such a great idea realistically, and might not appeal to people who would otherwise donate that much. Some people don't want to be immortalized in your game, or any game. It's better when people say the donator can name a character, or at best design a character, or take some part in the creation of the character. But dealing with someone's likeness and real name is just odd. You walk into a town in the city and see two statues: One of Vilgax Thalmor, the great Dragon Slayer, and one of Tom Garfunkle, the kickstarter backer. Not to mention the trouble of getting good pictures of each person who backs you at those levels, and how you might feel about putting someone who looks like them in your game. It'd be a mess.
Look at the rewards for Planet Explorers for an idea of what they did, though I question some of their tiers too (the customer gets to design a side quest? Are you nuts?): http://www.kickstarter.com/projects/1757963851/planet-explorers?ref=category
Also, good luck!
Edited by Shaquil, 13 April 2013 - 07:48 AM.