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Need advise about pitching and marketing game


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#1 red_codec   Members   -  Reputation: 151

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Posted 11 April 2013 - 09:27 PM

Hello friendly community again!

 

I need some advise and would like to learn more about how to pitch a game as well as aspects of marketing.

 

Mine is a browser game that is WIP but will soon come to completion.

 

I hear marketing is very important, I was told by a developer friend its a good idea to split profits with a publisher and leave the marketing to them, because I lack experience in marketing. 

 

My question is, (1) is marketing imperative to making sales for the game? (2) how difficult is it to market successfully without experience? (3) Is it then a good idea to find a publisher to handle this?

 

The next aspect I would like to learn about is pitching. I would like to raise a small amount of funds for the game's development to share risk.

 

My question in this area is, (1) how does one choose which publisher (i assume its a publisher i should approach) to approach? (2) do you always need a formal professionally made business plan to pitch your game to a publisher? (3) how do you pitch your game's ideas to a publisher without risk of them rejecting you and taking your ideas for their own after?

 

Thanks for reading my numerous questions! Much appreciation here and many thanks for any questions answered! 



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#2 Tom Sloper   Moderators   -  Reputation: 10160

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Posted 11 April 2013 - 11:19 PM

(1) is marketing imperative to making sales for the game?
(2) how difficult is it to market successfully without experience?
(3) Is it then a good idea to find a publisher to handle this?
a. The next aspect I would like to learn about is pitching.
(1) how does one choose which publisher (i assume its a publisher i should approach) to approach?
(2) do you always need a formal professionally made business plan to pitch your game to a publisher?
(3) how do you pitch your game's ideas to a publisher without risk of them rejecting you and taking your ideas for their own after?

1. Yes.
2. Very.
3. It depends. You could also get a marketing degree and a business degree, several years experience in the industry, and self-publish the game.
a. Read these:
http://sloperama.com/advice/lesson21.htm
http://www.obscure.co.uk/frequently-asked-questions/selling-game-design-ideas/
1. By doing research. Read those articles.
2. You need a budget, a schedule, and an experienced team ready to develop the game. Read those articles.
3. You copyright it first. Beyond that, you really can't. Read these:
http://sloperama.com/advice/lesson39.htm
http://www.obscure.co.uk/blog/category/intellectual-property/


-- Tom Sloper
Sloperama Productions
Making games fun and getting them done.
www.sloperama.com

Please do not PM me. My email address is easy to find, but note that I do not give private advice.

#3 red_codec   Members   -  Reputation: 151

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Posted 12 April 2013 - 10:01 PM

Hi Tom,

 

Thank you for answering the above.

 

I have follow up questions please.

 

My game design document, isn't fully complete, although it would say it is 95% complete. There are a few minor rules which are not complete, I also continually edit it as the game development goes. 

 

My questions are:

 

1. Is it possible to copy-right not totally complete GDDs like mine which I described? Would the copyright apply even after I make some changes to it?

 

2. For submissions to publishers, do publishers expect a complete GDD? Or would it suffice to simply give them a document detailing the game concept and main features which distinguish it?

 

3. Publishers seem to be outside my country. Would my country's copyright laws apply if I send my documents outside my country to the publisher, who exists outside my country's boundaries? 

 

Hope to find more answers, all help appreciated thank you.



#4 Tom Sloper   Moderators   -  Reputation: 10160

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Posted 12 April 2013 - 10:59 PM

1.a. Is it possible to copy-right not totally complete GDDs like mine which I described?
1.b. Would the copyright apply even after I make some changes to it?
2.a. For submissions to publishers, do publishers expect a complete GDD?
2.b. Or would it suffice to simply give them a document detailing the game concept and main features which distinguish it?
3. Publishers seem to be outside my country. Would my country's copyright laws apply if I send my documents outside my country to the publisher, who exists outside my country's boundaries?

1.a. Your design is automatically copyrighted. Read this: http://www.copyright.gov/help/faq/faq-general.html
1.b. Yes. Copyright is automatic.
2.a. No. They expect more than that. Read these:
http://sloperama.com/advice/lesson21.htm
http://www.obscure.co.uk/frequently-asked-questions/selling-game-design-ideas/
2.b. No. That is not sufficient.
3. Yes. Your country's copyright laws apply worldwide, especially if your country is a signatory to the Berne Convention (Google it). And read those links I gave you.


Edited by Tom Sloper, 12 April 2013 - 11:06 PM.

-- Tom Sloper
Sloperama Productions
Making games fun and getting them done.
www.sloperama.com

Please do not PM me. My email address is easy to find, but note that I do not give private advice.

#5 red_codec   Members   -  Reputation: 151

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Posted 13 April 2013 - 07:30 AM

Hi Tom,


Sorry I did not phrase my question properly. I did read all those links you provided, excluding the comments to them.

 

The only question I still have doubts about is,

 

2.a. For submissions to publishers, do publishers expect a complete GDD? 

 

I mean besides the other documents they expect, GDD being one of them, but for the GDD alone itself, does it have to be fully complete? Can it be perhaps 95% complete with a few rules omitted or incomplete?

 

Help appreciated thanks.



#6 Tom Sloper   Moderators   -  Reputation: 10160

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Posted 13 April 2013 - 10:17 AM

Can it be perhaps 95% complete

 

Sure.


-- Tom Sloper
Sloperama Productions
Making games fun and getting them done.
www.sloperama.com

Please do not PM me. My email address is easy to find, but note that I do not give private advice.

#7 red_codec   Members   -  Reputation: 151

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Posted 14 April 2013 - 01:04 AM

Hey Tom,

 

Thanks so much for answering so many of my questions on this forum :)






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