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Marketing "adult" rated apps?


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#1 lmbarns   Members   -  Reputation: 458

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Posted 16 May 2013 - 07:36 PM

It looks like google play, apple, and amazon don't allow apps revolving around nudity. So that completely eliminates ios since you can't get it onto people's devices (without jailbreaking them), and leaves you with trying to get people to download your app outside the market.

 

Sigh...

 

And it's not like I'm making some raunchy stuff, it's individual models, but they're nude... I might try physically selling it in xxx shops locally or something. Any advice?



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#2 frob   Moderators   -  Reputation: 18831

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Posted 16 May 2013 - 11:03 PM

As you point out, your app will not be allowed in the major app stores, and also some ios devices won't allow you to install non-market apps.

Both are barriers that you will need to overcome.

Not that your app is porn, but as a proof of concept there are many porn apps out there you can find on your favorite search engine. There is a market and there are many people willing to go through the extra hoops to get the software.

If you choose to keep your software adult themed, you will need to get them motivated to cross the barriers.

It will be your job to identify your customers, market to them on whatever sites they visit to get them to your site, and convince them to download and install the untrusted app directly. You need to convince them to go through those extra hoops. That is where you need to spend your marketing money.

The difficulty will be one of marketing trust and brand awareness. That gets expensive but can absolutely be accomplished.

Exactly how much it will cost in marketing before you start getting enough revenue to offset it is a much harder question.

Once your customers have brand awareness (they know you exist) and they have trust that your apps are not viruses, and you remove as many barriers as possible such as allowing the link to be texted to a phone or emailed to be picked up on the device, your customers will follow.
Check out my personal indie blog at bryanwagstaff.com.

#3 lmbarns   Members   -  Reputation: 458

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Posted 17 May 2013 - 08:13 AM

Thanks a lot frob, that's a lot more positive than I was expecting.

 

I think it's a given I need to distribute the app free with some content and in app purchase to unlock the rest. Then people can know it works on their device, and I can upload it as a torrent in addition to other marketing avenues, and refer people to a nice webpage where they can get the free version of the app and show media of it working, videos, screenshots, and maybe a forum.

 

I live in Seattle so am thinking I can do some footwork locally to market it and get it going.



#4 mikandi   Members   -  Reputation: 110

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Posted 17 May 2013 - 02:09 PM

Hi Imbarns, my name is Jesse Adams with MiKandi.com. We're the world's first and largest adult app store for Android. We're a startup from Seattle too. :) We have over 4 million users, and 7000+ adult apps, so your app would receive a warm welcome in our market.  If you have any questions , please check out the site or you can reach me directly at jesse@mikandi.com. 

 

cheers!



#5 lmbarns   Members   -  Reputation: 458

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Posted 17 May 2013 - 07:48 PM

Hi Imbarns, my name is Jesse Adams with MiKandi.com. We're the world's first and largest adult app store for Android. We're a startup from Seattle too. smile.png We have over 4 million users, and 7000+ adult apps, so your app would receive a warm welcome in our market.  If you have any questions , please check out the site or you can reach me directly at jesse@mikandi.com. 

 

cheers!

omg thanks for responding! I now have hope. Will definitely check it out! Thanks!



#6 mikandi   Members   -  Reputation: 110

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Posted 23 May 2013 - 03:41 AM

awesome. let me know if you have any questions. 






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