I would like some advice on starting a kickstarter campaign. Our indie team is a casual collaboration of currently 4 people, the programmer and myself as game designer and artist being the owners of the IP, and 2 sound engineers who are in another state. The project we are currently working on is at the alpha stage and we are currently having people play test our vertical slice of the game, which has been getting some generally positive feedback.
We would now like to get some funding to hire more graphic designers/sprite artists to help with the project and a kickstarter campaign seems like a good way to do that. we are aiming for, at minimum, $10,000 - $20,000, but more is obviously better.
How should we go about starting our kickstarter campaign; what do we need to prepare for it, and what other things should we be aware of?