I'm starting a small independent game development studio with my wife. We can't really "all-in" on it, so, we're working on the weekends and whenever we manage to find some free time. She's a talented 3D modeler and i've been programming games as a hobby for years now. We decided to start this studio to, someday, generate enough revenue to "replace" our normal jobs and live a happy life.
However, i'm having a hard time deciding which market we should tackle first. The mobile market is tempting because we have to develop less content (both in terms of quantity and quality), maximizing the time we have available for the project. Unfortunately, the market is full of indie studios with exciting projects, for the same reasons. The PC market usually requires more content, with higher graphics quality, and longer gameplay. This somehow changed in the last months, by analyzing some of the most sold indie games on Steam, but i'm not sure.
Which market do you guys recommend, considering the costs and benefits, for a small indie studio trying to establish itself in the industry and generate a steady revenue? Are paid games better on mobile or PC? Any margins? Or is freemium better on mobile?