Apple 'hit it big' because they are NOT a computer company. They are NOT a consumer electronics company. They are a fashion company.
It just so happens that the 'fashions' they sell involve electronic gadgets and gizmos.
I bet you really believe that, don't you?
Ah well, we were all young and stupid once.
Huh, was that Apple?? I thought if was Beats who came with that statement...