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Company Name problem


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#1 Unduli   Members   -  Reputation: 1064

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Posted 20 April 2014 - 09:25 AM

Hello there,

 

  Started topic seeing some are moved here, sorry if wrong place.

 

  As title suggests, looking for a name for my upcomining game company. I know usually it is name first then logo but this time there are already logos I created years ago, so don't want to lose time with this atm.

 

  I will be pleased if I could hear some advice for name suiting to any of logos (would love to hear "why" as well)

 

 So here are logos,

 

OUkz2BD.png

Colors are not painted on stone, subject to change ofc

 

Thanks in advance.


Edited by Unduli, 20 April 2014 - 09:26 AM.


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#2 jbadams   Senior Staff   -  Reputation: 19379

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Posted 21 April 2014 - 12:21 AM

What sort of game(s) are you (planning on) making?  Is there any specific genre or theme you will likely be specialising in?  Anything noteworthy or unusual about your design philosophy?  Are there any goals or qualities you want your name to convey?

 

In general a good company name should be a) memorable, b) reasonably easy/intuitive to spell (so people don't mistype it when searching or browsing to your website), and c) hopefully different enough from any competitors or any unrelated businesses you might not want to be confused with.

 

 

Beyond those qualities the specifics of your company name really aren't all that important.  Successful businesses sometimes have longer names (Blizzard Entertainment) and sometimes have short names (iD, Crytek), sometimes have serious names (Square, Rare) and sometimes have funny or playful names (Epic MegaGames, Naughty Dog), sometimes use existing words (Rare), and sometimes use made up words (Positech).

 

 

The top logo could possibly go with the name "Paper Animal", or the third down with "Racing Snail", both of which I think are reasonably memorable and pretty easy to spell if they aren't already in use, but other than that no specific suggestions leap to mind based on your logo images.  Hope that advice is helpful though! smile.png



#3 Unduli   Members   -  Reputation: 1064

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Posted 21 April 2014 - 02:04 AM

What sort of game(s) are you (planning on) making?  Is there any specific genre or theme you will likely be specialising in?  Anything noteworthy or unusual about your design philosophy?  Are there any goals or qualities you want your name to convey?

 

[...]

 

First, thanks for caring to reply

 

I have natural leaning for strategy games but like most examples (Firaxis, Maxis, EA ...), don't believe name has to include clues.

 

And agree that name is not too important as long as it doesn't give wrong message.

 

Actually I had names for all of logos ( TriGoat (TreeGoat) , Kleice (name of gf's dog smile.png , but here have Klei Entertainment ) , SnailFast, CowBright and Giraffene ) but they sounded stupid though once sounded brilliant. Actually what sounded stupid to me is using Cow in name because theres a cow smile.png too obvious imo

 

Maybe I overengineer, why not pick any ? smile.png



#4 jbadams   Senior Staff   -  Reputation: 19379

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Posted 21 April 2014 - 07:10 AM

As a native English speaker who only has a passing familiarity with other languages I find "Kleice" difficult to pronounce and unintuitive to remember or spell; if your target market includes others of the same background it might make a poor choice; if you're happy to restrict your target market to people more familiar with whichever language it's sourced from it may be a fine choice.

 

The other suggestions all pass the memorable and easy-to-spell tests and would probably be fine if you're happy with them.

 

The "Giraffene" and "Cowbright" logos don't really look like a giraffe or a cow to me.  I can make it out now that it's been pointed out, but I never would have thought of them myself otherwise.

 

 

I don't have any strong feelings either way about them otherwise. smile.png



#5 Unduli   Members   -  Reputation: 1064

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Posted 22 April 2014 - 04:03 AM

As a native English speaker who only has a passing familiarity with other languages I find "Kleice" difficult to pronounce and unintuitive to remember or spell; if your target market includes others of the same background it might make a poor choice; if you're happy to restrict your target market to people more familiar with whichever language it's sourced from it may be a fine choice.

 

The other suggestions all pass the memorable and easy-to-spell tests and would probably be fine if you're happy with them.

 

The "Giraffene" and "Cowbright" logos don't really look like a giraffe or a cow to me.  I can make it out now that it's been pointed out, but I never would have thought of them myself otherwise.

 

 

I don't have any strong feelings either way about them otherwise. smile.png

 

Actually perfect anglicization would be "Kleiche" but considering Škoda (Shkoda) doesn't bother being called as Skoda, still not sure if it is primary concern.

 

Btw, just learnt that "Snail Fast" makes no sense as what I actually meant was "Snails Pace" :)

 

And Cowbright (no offence) reminds me Madeleine Albright nowadays :) , Giraffene (like Graphene) sounds nerd so dunno :)

 

So seems will look for new alternatives.

 

Thanks though



#6 Mouser9169   Members   -  Reputation: 401

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Posted 22 April 2014 - 08:50 AM

A good name can't guarantee success, but a bad one can certainly lead you to failure. (I can't see your logos, so can't comment on those).

 

It's worth putting a lot of thought into: hopefully that name will be representing you and your work for a long time. As was pointed out above, easy pronunciation and spelling are very important. Blizzard may not immediately conjure up images of video games to someone hearing of the company for the first time, but at least they know how to say it and how to spell it. It's also easy to remember.

 

Names of gaming companies/publishers that I can think of off the top of my head: Blizzard, Bioware, Square(Soft -Enix), Black Isle Studios, Elephant, ERS, BoomZap, Blue Tea Games. I also have names like Obsidian branded into my head for all the wrong reasons (rushing out two unfinished sequel games).

 

The one thing they all have in common: if I read the name out loud to someone fairly fluent in English, they can write it down spelled correctly. In this age where people expect to be able to type www.<company name>.com and get to your website, that is VERY important.


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#7 Unduli   Members   -  Reputation: 1064

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Posted 22 April 2014 - 11:02 AM

A good name can't guarantee success, but a bad one can certainly lead you to failure. (I can't see your logos, so can't comment on those).

 

It's worth putting a lot of thought into: hopefully that name will be representing you and your work for a long time. As was pointed out above, easy pronunciation and spelling are very important. Blizzard may not immediately conjure up images of video games to someone hearing of the company for the first time, but at least they know how to say it and how to spell it. It's also easy to remember.

 

Names of gaming companies/publishers that I can think of off the top of my head: Blizzard, Bioware, Square(Soft -Enix), Black Isle Studios, Elephant, ERS, BoomZap, Blue Tea Games. I also have names like Obsidian branded into my head for all the wrong reasons (rushing out two unfinished sequel games).

 

The one thing they all have in common: if I read the name out loud to someone fairly fluent in English, they can write it down spelled correctly. In this age where people expect to be able to type www.<company name>.com and get to your website, that is VERY important.

 

I share your concerns about game name (it would be a disaster to have a name like Rybczynski) but as long as not ultra cryptic , doubt company name matters that much. But I am ok with name being highly English-compliant.

 

This is partly because I believe this is not www.companyname.com era but google "www.companyname.com" era.



#8 catslap   Members   -  Reputation: 35

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Posted 22 April 2014 - 01:10 PM

It's might be wise to incorporate as something mundane then use a trading name as the one people see.



#9 Unduli   Members   -  Reputation: 1064

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Posted 23 April 2014 - 11:32 AM

It's might be wise to incorporate as something mundane then use a trading name as the one people see.

 

May have a branding strategy but in this case I am looking for a brand name :)



#10 Crichton333   Members   -  Reputation: 297

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Posted 24 April 2014 - 09:46 PM

Why not try a web company name generator, they usually have real people enter names. Good thing is that those people are US and or Commonwealth based so you dont have to worry about "how does it sound in english".


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