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Contacting press


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#1 KailiKame   Members   -  Reputation: 293

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Posted 20 May 2014 - 11:35 PM

When looking at game magazines, under the "contact us" page, I mostly find the email for the editor in chief. This doesn't seem like the right person to give neews about a game. Shouldn't it be someone under this person? If so, where can I find the right people?

I've also seen online web forms instead of giving email addresses. This doesn't seem like the right place either.

Places I've tried:
Family Friendly Gaming
Cartridge Magazine
Gamasutra
Game Informer
IGN Entertainment



Sponsor:

#2 frob   Moderators   -  Reputation: 28197

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Posted 20 May 2014 - 11:42 PM

These companies get tons of submissions. Emails are easily ignored and deleted. So you made a press release.  

 

The question the editors are asking is:  Why should anyone care?

 

Who are you? Why should they care that kk1496 gave them a press release? Is there anything actually newsworthy about it?

 

If the announcement or press release won't help them get eyeballs, then you need to provide another reason for them to publish it. 

 

 

Finally, business contacts for marketing and b2b contacts still frequently begin with a telephone, not an email.


Check out my book, Game Development with Unity, aimed at beginners who want to build fun games fast.

Also check out my personal website at bryanwagstaff.com, where I write about assorted stuff.


#3 KailiKame   Members   -  Reputation: 293

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Posted 20 May 2014 - 11:59 PM

Frobisher: I haven't done a press release yet. I hearted this was important and time consuming so I figure I'd start putting together a contact list. So, the editor in chief is the right person?

Is it a good idea to send your concept doc in the first press release? I hear it's like a resume for your game.

#4 jbadams   Senior Staff   -  Reputation: 22181

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Posted 21 May 2014 - 05:34 AM

Have a read through How to contact press (and increase chances to get press coverage) and "the big list of indie game marketing". smile.png



#5 Tom Sloper   Moderators   -  Reputation: 11288

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Posted 21 May 2014 - 07:27 AM

Contacting press is a marketing function. Marketing is a business function, not a production/management function, so I'm moving this to the business forum.

To explain - production/management is about making a game (it's "project management").
Marketing is about getting the finished product sold.
Project: production. Spending money to create product.
Product: business. Selling product to make money.

Retroactive tldr.

Edited by Tom Sloper, 21 May 2014 - 07:32 AM.

-- Tom Sloper
Sloperama Productions
Making games fun and getting them done.
www.sloperama.com

Please do not PM me. My email address is easy to find, but note that I do not give private advice.

#6 Orymus3   Crossbones+   -  Reputation: 13978

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Posted 21 May 2014 - 08:01 AM

Here's how I generally go about it:

 

*Wait until a big event is over (say, PAX, or GDC) and then wait a few weeks (let's say 2 or 3). 

The reasoning here is that press writers generally have their hands full during these events and have 2-3 weeks of content they'll be able to followup on in the weeks after, but soon thereafter, this will dry out and they will be on the lookout for something fresh no one else is covering (and that's a good time to be at the top of their email inbox because they don't have the time to start from the bottom: they need it NOW).

 

*Spot your writers.

Most articles are signed by someone. They may not leave their emails directly at the top or bottom, but they certainly have twitter accounts and other blogs (a number of them freelance for various mags anyway). Read their articles. Find a few of them that article write about stuff that is related to what you are doing. Read back into their articles and make sure this is a trend, not a one-of. Once you know these guys could be genuinely interested in your articles, then it's time to talk to them.

 

*Make sure you have something to say

You're probably looking for coverage. They need a reason to cover you. A story. You, as a developer, are interested in the game itself, they are not. They can like the game, but their job is to sell a story, not a game (otherwise, they'd be ads, which they are not). So give them something to go on. Why did you start this game? What's different about you/your team than any other (and I'm not talking about your game here, but how your team operates, where you guys are coming from).

There's been a big blast around this very simple premice: These guys want to make a game, but they don't know anything about games (bam, that's a story). 

It is absolutely pointless to send them a communiqué that says: "This game will be awesome because... [Insert random list of buzz words]."

 

In general, treat them with respect, not as tools, and you may yet see the light.


Edited by Orymus3, 21 May 2014 - 08:01 AM.

-=- My Articles-=-
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#7 KailiKame   Members   -  Reputation: 293

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Posted 21 May 2014 - 04:54 PM

Thank you for all of the helpful responses. And, I apologize for the spelling errors (ipad autocorrect)

#8 Tenebrae   Members   -  Reputation: 397

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Posted 23 May 2014 - 11:48 AM

When you are ready and everything, something my friends do with their marketing is hit up a tweet to the person. It's a bit more eye-catching as a plus.


Let me create worlds, and I'll let you imagine they are realities.

#9 Orymus3   Crossbones+   -  Reputation: 13978

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Posted 23 May 2014 - 12:08 PM

When you are ready and everything, something my friends do with their marketing is hit up a tweet to the person. It's a bit more eye-catching as a plus.


Careful though. Tweeting someone you hardly know could have the opposite effect sometimes...

-=- My Articles-=-
Getting Games Done - Method and tools on how to start a hobby project and get it Done!

Retro Mortis - "RTS" - Article Series (3 Parts) on the history of RTS development


#10 Servant of the Lord   Crossbones+   -  Reputation: 24069

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Posted 23 May 2014 - 02:15 PM

 

When you are ready and everything, something my friends do with their marketing is hit up a tweet to the person. It's a bit more eye-catching as a plus.


Careful though. Tweeting someone you hardly know could have the opposite effect sometimes...

 

 

I thought tweeting strangers that was pretty much the core of twitter?

 

People don't really have 13.8k followers in real life, do they? blink.png

(Well, maybe if you're Putin)


Edited by Servant of the Lord, 23 May 2014 - 02:15 PM.

It's perfectly fine to abbreviate my username to 'Servant' rather than copy+pasting it all the time.
All glory be to the Man at the right hand... On David's throne the King will reign, and the Government will rest upon His shoulders. All the earth will see the salvation of God.
Of Stranger Flames - [indie turn-based rpg set in a para-historical French colony] | Indie RPG development journal

[Fly with me on Twitter] [Google+] [My broken website]

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#11 Orymus3   Crossbones+   -  Reputation: 13978

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Posted 09 June 2014 - 01:34 PM

They're not entirely strangers, and chances are, you've already networked with them.

Otherwise, if you tweet them, it is likely you're responding to their tweets re: something else (not just blankly self-advertise or something).

 

One way I've seen it done well if finding a way to plug a portion of what you're trying to advert by making a perfectly valid reply to something they are saying.

 

Press Person "Ah I love space"

You "So do I. You should try (X-game themed in space), it really captures that mood well".

 

as opposed to

 

You "Try my game!!!1!!11! here's the funky UrL: "http://www.roxorzdaman.com/thatshittygameImade"

 

Edit: Thank god that URL does not exist...


Edited by Orymus3, 09 June 2014 - 01:34 PM.

-=- My Articles-=-
Getting Games Done - Method and tools on how to start a hobby project and get it Done!

Retro Mortis - "RTS" - Article Series (3 Parts) on the history of RTS development


#12 frob   Moderators   -  Reputation: 28197

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Posted 09 June 2014 - 02:36 PM

as opposed to
 
You "Try my game!!!1!!11! here's the funky UrL: "http://www.roxorzdaman.com/thatshittygameImade"
 
Edit: Thank god that URL does not exist...


That URL is amazing. I think from now on I'm going to make stupid links like that just because it will draw people to click on it. Even if it just forwards to the proper name, having it work would be awesome.

Check out my book, Game Development with Unity, aimed at beginners who want to build fun games fast.

Also check out my personal website at bryanwagstaff.com, where I write about assorted stuff.


#13 Orymus3   Crossbones+   -  Reputation: 13978

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Posted 10 June 2014 - 06:40 AM


I think from now on I'm going to make stupid links like that just because it will draw people to click on it.

Did you click it? :P


-=- My Articles-=-
Getting Games Done - Method and tools on how to start a hobby project and get it Done!

Retro Mortis - "RTS" - Article Series (3 Parts) on the history of RTS development


#14 Promit   Moderators   -  Reputation: 9451

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Posted 10 June 2014 - 10:53 AM

Personally I also appreciate the talk by Ben Kuchera (formerly of Ars Technica, now of Polygon) about how things look, from the journalist side of things.



#15 Orymus3   Crossbones+   -  Reputation: 13978

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Posted 11 June 2014 - 07:31 AM

I was looking for that link actually.

He's the one that taught me how the press "thinks". 


-=- My Articles-=-
Getting Games Done - Method and tools on how to start a hobby project and get it Done!

Retro Mortis - "RTS" - Article Series (3 Parts) on the history of RTS development





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