This is one area I have 0 experience in. When I release an app for iOS or Android I just put in the English description. But does it really help much to localize the decription or even ingame language to different languages, and if so, which languages are worth bothering with? This is assuming you have a resonable popular game.
Can you really bump up your downloads by having more languages? Do some countries not even show your game if the description or ingame language is not translated to their language? (Like if you are browsing the Japanese Appstore?)
The reason I am sceptical is because I don't think I have ever personally read the description of a game, there are mostly just boring sales pitch words as far as I can tell. I just look at the screenshots to see if the game looks interesting. But maybe I am the exception.
Do anyone know about this?