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Marketing your game

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#1 Gambo   Members   -  Reputation: 140


Posted Today, 01:21 PM

When should a company begin to market their game?


In case the game is in the early stages of development, what can be posted in social media such as Facebook and Tweeter in order to maintain updates 3-4 days per week?


I made a list of possible content that a post or a Tweet can have:

Updates of game scenery, new characters with bio
Question about previous updates, feedback
Game development such as artwork and sometimes game trailer, soundtrack
Photos of people from the develop team working
Games such as guessing on an image of a future update of the game.
Competitions with other social media such as Snapchat or anything related to Reddit or Hashtag in Tweeter
Discuss about game events.


#2 frob   Moderators   -  Reputation: 24131


Posted Today, 01:36 PM

It will depend on the game and the group making it.


Frequent communication with your customers is good, especially when coupled with frequent additions and updates. 


Exactly how frequently, exactly what to include, exactly where to post, those are unique to every project.


If you are making a press release 3-4 times per week you better be putting out significant new content at least weekly. That level of communication is spamming pretty hard, and even customers who want to know about your updates likely don't want that much information.

Check out my book, Game Development with Unity, aimed at beginners who want to build fun games fast.

Also check out my personal website at bryanwagstaff.com, where I write about assorted stuff.