I have done some marketing with ad networks in games, like Chartboost and Appbrain for example where you can pay for installs.
I have heard many people use Facebook and Twitter ads though to market their apps, but is there any option there for paying per installs instead of just clicks? Anyone have experience with this?
AFAIK with facebook ads you pay for impressions, which may or may not turn into clicks, which may or may not turn into installs.
There's 3rd party services which sell likes / installs... but this are against the Facebook terms of service.
This actually creates huge issues for legitimate advertisers though!
Facebook will try to ban people who sell 'likes' (as pictured by Code Fox), so in order for these people to avoid detection, they have to 'like' a lot of random things, as well as the things they're being paid specifically to like.
This means that when you pay Facebook for a legitimate advertisement, there's a huge chance that you'll get clicked on by these illegal like-sellers, which is useless to you, as they're just fake accounts run by bots / sweatshops... So even with legitimate facebook ads, you often end up just buying fake 'likes'.
These fake likes are then toxic for your page. Whenever you post something on a page, facebook doesn't automatically send it out to all your followers -- they do it batch by batch to see if it's actually engaging. If you've got a lot of fake followers, they won't engage with your posts, so your post will stop being propagated once it hits a batch of fake accounts...
TL;DR Facebook advertising is very broken.
Intelligence Is Like Lego
when you pay for installs or clicks, that photo shows you what you're often buying - the time of a click-factory-worker who will click on links or install applications from a huge array of devices.What is the point of that photo? And why did the post get up-votes? What am I missing?Intelligence Is Like Lego
that photo shows you what you're often buying
I suppose at least 2 people got that from just the photo.
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Paying for artificial [clicks/downloads/votes/views] is not ethical IMHO .
The picture I posted is exactly what you are paying for - a click farmer.
Do you have any facts to back up that Facebook\others uses ad click farmers? Anecdotal evidence but my partner uses Facebook marketing with a 10 dollar a day limit and gets about 2-5 new legitimate customers a day. (Ads and likes are different things)
From my understanding you can pay very cheaply for when someone views your ad or more expensively for clicking on it. That link can go to wherever but it can't force an install (You will be rejected, Facebook recently got a lot stricter with ads). I recommend using Power Editor. Be warned though it's an art to write copy that works with Facebook as well as targeting the right market, people seriously pay 30k+ AUD for courses on it (http://www.leelacosgrove.com/ ask her for a course).
GLHF
