Skytiger,
Let me clarify my post above. I'm not disagreeing with your math that radiance is higher as the emission area grows larger while the solid angle stays constant.
However we can't think of radiance physically in those terms, imagine a scenario where you have a spectroradiometer and you were calibrating a TV. On the TV you have a black screen with a picture of a small red square in the center emitting red light. If you point the spectroradiometer directly at the red square so the red square fills the view of your measuring device then you will get the full radiance. Now, if you start angling the gun closer to the tv so the red square still fills the view then the spectroradiomer will see more of the red square (because the area the gun sees is now larger) and the radiance will go higher. This would be expected (assuming the TV emits photons equivalently in all directions).
However, if you go past 45 degrees to 70 degrees and suddenly not all of the red square and some of the black part of the screen is seen by the spectroradiometer because the angle is so oblique then now the radiance will start to decrease.
If I was able to jam the spectroradiometer into the TV so its parallel to the red square the radiance would fall to 0 because it sees none of the red square.
What happens in our example is the solid angle that is subtended by our red surface element decreases, the flux decreases and the projected area decreases as the gun becomes more oblique to the TV and the radiance decreases to zero.

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