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Erlend Sogge Heggen

Member Since 01 Apr 2007
Offline Last Active Jun 19 2014 02:23 AM

Posts I've Made

In Topic: DragonBox Elements, a rich game that teaches geometric proof

06 June 2014 - 02:09 AM

Always happy to spew some words out. Bring on any questions you'd like ;)


Would love to do a public post mortem, hopefully we can set aside the time needed for that. Still got a few more weeks of marketing to do though, as that's a crucial part of any indie game development cycle.

In Topic: DragonBox Elements, a rich game that teaches geometric proof

05 June 2014 - 07:27 AM

I don't know if it is harder/easier to get your game in front of the decision makers for schools or to build awareness among parents. What's your take on this?

Our experience is that it's ultimately easier to target the parents. Going through schools and municipalities you can sometimes strike gold and get one of those huge sales, but it's a long and tiring process with a lot of red tape. It's especially funny to see how many educational institutions see us in a negative light because we're a "commercial company", while at the same time they get all their books from big multi-million publishers who drop off the "corporation radar" simply because they've been dealing with them for decades.


The people buying our game (parents) are not the same as the people playing them (kids)! This presents a very interesting challenge. We rely heavily on our product being good enough to be spread by word of mouth and high quality media, like this recent Forbes article. We don't have a big marketing machine, so the game simply has to deliver on what it promises so it's shared organically.




I found the $5.99 price tag to be high enough to give me pause and made me - absent a demo- go searching for some reviews first.

I wholeheartedly believe the game is well worth the price. As for having a demo, that's something we're debating daily.


Two main concerns with regards to having a free demo:

  1. We don't want to split up our reviews (Demo app vs Full app)
  2. We fear that some players will not take the time to truly understand the underlying teaching value of the game, and just dismiss it as a hyped up puzzle game.

In Topic: DragonBox Elements, a rich game that teaches geometric proof

04 June 2014 - 01:44 AM

Thanks Thomas!


These are interesting times for premium games. Barry Meade from Fireproof games wrote a very interesting article about it. So now we have to figure out if we stay the course and keep making premium games over longer development cycles or switch to a "Minimum Viable Product" approach for instance.


As an educational game we have some extra limitations though. For instance, we couldn't even implement an "ethically sound" version of in-app payments if we wanted to (e.g. $20 will net you everything the game has to offer) because IAP-games are excluded from the Education category on the Appstore.

In Topic: Attack of the Gelatinous Blob - AI centric RTS game

27 May 2013 - 10:47 AM

An up-to-date gameplay preview is now available on YouTube. Your thoughts and questions are most welcome:


In Topic: Attack of the Gelatinous Blob - AI centric RTS game

06 December 2012 - 08:23 PM

If anyone's interested in Entity Systems, we recently put up a post about exactly that on our IndieDB page.

It's pretty much a "primer on entity systems", so if you're unfamiliar with the concept you should still be able to follow along. On the other hand if you're already employing entity systems in your grand scheme to take over the world, you'll probably learn nothing new.

Also put up a little sample from the editor workspace the game is being made from. A big stretch goal of ours is to make the game fully moddable.
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