Developers on different levels/stages are probably interested in different topics, and the difficulty of those (basic explanation of AO/SSAO vs. latest performance tweaks to a specific SSAO algorithm), since all have different experience and knowledge. Hence there are many popular blogs :-)
One thing everybody loves, however, is an image, whether it contains a screenshot of a game, a colorful model, an IDE or just plain statistical data.
And one other thing programmers love is well-documented/-described source.

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