I would like to discuss the advantages and dangers that can come with the use of another company product name on your advertising campaign...
Lets say that one of your games is inspired on another one, and that game quite more popular... it may bring great results to mention the background behind your game and what it is inspired on, right?
But at the same time I can see how you may be violating copyright or some other laws here, so youre probably not allowed to do this on your official advertising campaign.
Maybe the best way to go around this is to give your customers an impression of what you look like and make THEM see you as a "game inspired on XX" similar to what happened to Diaspora project I saw once, they never said it but somehow media called them Anti Faceboock and their popularity just flew off the roof...
I would like your ideas and suggestions to this situation, what would be the best way to proceed if you have a strong interest in catching attention from a specific targeted audience and do not want to get in trouble with using direct lines like "inspired on all time favorite XX series.."
SabataSMember Since 30 Jun 2008
Offline Last Active Apr 15 2012 06:58 AM
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