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Austin Hallock

Member Since 25 Mar 2013
Offline Last Active Jan 05 2014 02:48 AM

Posts I've Made

In Topic: Where to publish educational HTML5 games?

24 May 2013 - 06:06 PM

Clay.io has an educational section. We're working on driving more consumer traffic to the site - right now it's not fantastic, but it's easy to add your game, and we help with distribution to other sites and marketplaces as well.


In Topic: Best Business Model Approach for HTML5?

25 March 2013 - 01:43 AM

The most common model with HTML5 games right now is to get sponsors and license the game out - similar to much of the Flash game market. Typically that's associated with really simple games that work well on mobile web - developers will charge a few hundred bucks for each non-exclusive license. The best place to find sponsors right now is MarketJS.

 

Close behind sponsorships is advertisements, but from what I've seen so far, the bulk of that has been with mobile advertisements. This blog has some good stats and tips on exactly how well advertising and sponsors are working for him.

 

Selling any kind of web-only game is *really* difficult. You need to have great content in your game to compete with the hundreds of thousands of web games already online (I'm including Flash games). That's not to say it can't be done, it's something we're trying to tackle at Clay.io to get people more used to paying for better quality games (and making that payment process as easy as possible, like you mentioned with the Chrome Web Store). 

 

If you decide to sell for an upfront cost, your best bet is to go with the various app stores: Android, iOS, Chrome, even Firefox OS. 

 

If you have great content, I would recommend the more common web (and more and more mobile) model of free with in-app purchases. 

 

HTML5 is still fairly new, so it's still to be seen what the common model will be, but my guess is ads, and in-game payments - I would like to see developers be able to successfully charge for their game upfront, but that's a big paradigm shift.

 

Hope that helps - just my observations from watching the HTML5 games market the past couple of years.


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