Players want to be creative. What we need are more virtual sandbox games where they can express themselves.
What I'm thinking of is a game where you'd ride animals around and reshape the landscape by shooting colors. Each color of pixel represents a material of sorts. So when you drop a blue bomb onto a yellow beach it'll splash water everywhere and you could draw a nice place to vacation.
The idea of reshaping worlds has been played with in 3d games like Spore. I've seen games that play with pixels, and/or voxels (they're pretty much the same thing to me). There's a lot of demand for for fully destructible environments, puzzle solving, and even causing trouble.
So a game where you ride around on unicorns reshaping the world fits the bill.
Before the OP edited this, the post was:
Online games with other players. Occasionally players want a quick rush, score big, and laugh at other players who spend a long time improving their skill.
I'm sure we all recognize the pay to win system and the benefits for selling those games. Some pay to win systems are based on escalation so that it gradually grows as the community grows. It opposes what I really believe, which is that games should be fun, without extras.
I ripped parts of this from the unwritten guide for scumbag devs. Now I'll pass it on to everyone else.
If you haven't heard, games are just giving away their gold now. Just pay them and they'll give you more gold than any gold farmer will make.
I just looked up some random evidence supporting the concept players don't actually want to play the games they love. The number wouldn't lie.
So why not pay to cheat?
There are games that let you pay for instant gratification. It costs $10 to twink your character in Spiral Knights. You'll achieve game-breaking power levels that otherwise would have taken 2 months of grind, you could even finish the game. I calculated the ultimate weapon in the game was worth $100 which would give any player a near immaculate pvp score. Even then you don't have access to the end-game content, which is a pay to play basis, but not a subscription.
Let's take it to the final level and admit it. Pay, and we'll let players break the game. We'll even supply custom coding for a low rate (let's call it at $200 for invisibility or a posh hat), a server that is anti-hacker that still allows custom gear, a vanilla server, and a free to play server.
If you or a player catches someone hacking in an anti-hacking server, have them pay a penalty to avoid banishment to hell. Praise the whistle blowers, burn the witches.
Have fun milking them for every penny.