7. Get backing and community support rolling BEFORE you start a kickstarter campaign.
- Something I've frequently seen in failed campaigns (as in failed to meet their minimum goal) is that they try to get the ball rolling on "Day 1" of the kickstarter campaign itself, rather than months before hand. If you don't already have a solid fan base worked out and interested in your upcoming campaign, then you're in for a very hard time as you then have to try and drum up enough interest to fund your project with a hard and fast deadline rushing toward you. Get your core fan base lined up before your campaign goes live, and then you can easily push back "D1" and only launch when conditions are feeling best for you.
Once you have a solid base that you can rely on to probably meet your minimum goal, then you can leverage them to drive your campaign forward and do more of the advertising for you with good use of stretch goals.