@Luckless, maybe that's okay. I don't think they're targeting those who make due with what they have available to them, i.e. mobile gamers.
I think the playing with others might be a bit undervalued by some, I for one don't very much enjoy any of the mobile/tablet games, but would love to be able to easily bring a device that allows me to play quality games with or against friends when we meet up. Almost everyone has one or more friends that enjoy the occasional local multiplayer game, but doesn't own a console.
I don't think the Switch will be directly competing with PS4 or XBONE, it'll be more like the Wii.