YA which tends to be a bit more even gender wise
YA books tend to be targeted to adolescent and preadolescent women, because that's who reads them. Like any genre fiction, most of them are cookie-cutter plots (young female teen protagonist suddenly thrust out into the cold cruel world without parental support, often having responsibility for some dependent, and some powerful but hidden secret) but there are some notable breakouts. YA books are not targeted at young adults, don't get confused by the marketspeak.
So, by and large, a lot of video games are targeted at adolescent boys and feature fantasy men as protagonists, and a lot of YA literature is targeted at adolescent girls and feature fantasy women as protagonists. When I talk with kids in the youth groups I work with, they tend to fall into these categories (boys play games, girls read books) but lines get crossed, and the type-A people tend to do both. The question that comes to my mind is: do boys play games and girls read books because of how they're written and marketed, or is the writing and marketing reflecting actual preferences?