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  • 06/05/18 03:40 PM

    Marketing
    The Ultimate Guide for Promoting Your Game with Twitch Influencers

    Business and Law

    Aaron Marsden

    Aaron is hosting an AMA in the GameDev.net Business and Law forum. Click here to participate!

    “$100. Gone.”

    Jonas leaned back in his chair, staring at his screen in disbelief. His social media ads had failed.

    A few weeks before, he had launched the beta for his first game, Startup Company, and planned to use the ads to drive pre-release sales, but to no avail. Frustrated and out $100, Jonas started looking for another marketing method — one that could successfully generate the excitement and sales he needed for Startup Company’s launch. And that’s when he found influencer marketing.

    His plan was simple: gather a list of YouTube and Twitch influencers, send them free Startup Company keys, cross his fingers, and hope they play it on stream/video. After hours of searching for and sending 500+ emails, Jonas waited.

    The result?

    The game took off.

    Within two weeks of its launch, hundreds of influencers were playing Startup Company and sharing it with their viewers. His success began to snowball — as more people starting playing the game, more content creators started making videos about it.

    With the help of those creators, Startup Company sold over 50,000 copies within its first two weeks on Steam.

    Jonas had made a hit.

    After seeing successes like Startup Company’s, many game devs have begun looking at Twitch influencer marketing as a means of spreading their game across the gaming community.

    The only problem?

    They have no idea how to start.

    The world of Twitch influencer marketing is frightening. But by educating yourself on the platform and learning the proper methods for conducting sponsorships, you can use Twitch to achieve your sales goals just like Jonas.

    But before you do anything….

    1. You must formulate detailed goals.

    To succeed on Twitch, you have to know why you want to work with influencers in the first place.

    Are you trying to…

    • Drive beta users for QA testing?
    • Collect feedback?
    • Generate hype around your launch?
    • Develop a tight-knit community?
    • Promote a new patch/feature?
    • Or blast your game to as many people has possible?

    Be sure to set your goals early. They’ll provide a framework for the rest of the campaign you’ll build shortly.

    2. Next, set a budget.

    How much money can you realistically spend promoting your game?

    Your budget should reflect your goals — if you want to maximize awareness around your launch, you’ll have to hire more influencers than someone looking to drive a few beta users. 

    We’ll talk more about promotion strategies and pricing shortly. But for now, go ahead and map your available funds.

    Quote

    Keep in mind: Twitch influencer marketing is flexible. While I do recommend you do so, you don’t always have to pay streamers to promote your games. Whether you’re a bootstrap indie dev with little marketing experience or part of a professional team, there’s a place for you on Twitch. 

    3. Now brainstorm promotion ideas and their requirements.

    Many game devs think there’s only one way to work with Twitch influencers:

    Quote

    “Send ’em a key, hope they play it on stream, and collect profits if they do.”

    Don’t get me wrong — that strategy will work occasionally (just look at Jonas). But if you want to run long-lasting campaigns that help you reach your specific goalsyou’ll have to go deeper. 

    There are thousands of ways to promote your game on Twitch — too many to list. But here are a few to jog your mind: 

    • Sponsoring an event between streamers from the same Twitch community (e.g. the “Binding of Isaac” game directory) would work great for developing your game’s community within a tight-knit group. 
    • Paying a large streamer to play your game for 1–2 hours would allow you to generate brand awareness, hype an upcoming launch, and/or increase sales. You could even give them a discount code to share with their viewers if your goals are sales focused.  
    • Offering social media promotion to streamers in exchange for on-stream promotion could be a great way to generate buzz on a low budget. 

    On top of promotion ideas, you’ll also need to plan the smaller aspects of your promotions. For instance, do you want your streamer(s) to: 

    • Place your branded graphic in their info section?
    img1.png

    A streamer’s “info section” is a small section below their stream where they place links to social media pages, gear lists, and most importantly, sponsored graphics (like in the image above).

    • Post timed discount codes in their chat? (Most chat bots have this capability, so ask your streamer which one they prefer.)
    • Promote sponsored content on their social media channels (e.g. post to Twitter announcing your partnership)?

    This is your time to get creative. The more engaging, entertaining, and easy your promotion ideas, the faster you’ll reach your goals.

    Quote

    Just be careful when planning your promotion requirements — the more you add, the higher you’ll have to pay a streamer to complete them. 

    4. Gather a list of streamers.

    After you’ve set your goals, defined a budget, and planned a promotion strategy, it’s time to find the streamers who will spearhead your campaign.

    img2.gif

    Streamer delivering sponsored content to their viewers, circa 2018.

    …but before you start searching, it’s important you understand some key Twitch influencer marketing metrics:

    • Followers: How many users have chosen to see a streamer’s broadcast in their “Following” list.
    • Average Concurrent Viewership: The average number of viewers in a streamer’s channel. 
    • Follower Growth: How many followers a streamer is gaining daily. This number should always be positive.
    • Monthly impressions: The number of unique visits a streamer had on their broadcasts throughout the month. 
    • Engagements: The number of chat messages sent during a given stream or over the period of days or months. The higher the engagements, the better.

    ACV is the main determinant for how much money you have to pay a streamer for sponsored content — as their ACV increases, so must your budget (generally). 

    Quote

    Your budget and your goals will determine which metrics you pay the most attention to when finding streamers. If your‘re trying to develop your game’s community, engagement rates will be your most important metric. If you’re looking to generate brand awareness, however, ACV will be your most important metric. 

    There are a few ways you can discover new streamers and measure their analytics: 

    1. Do it manually.

    Head to Twitch, click on a game, and start watching streamers that pique your interest.

    Measure how many viewers they receive on a daily basis and how many followers they gain. Observe how active and positive their chat rooms are. Determine whether you like their personalities. If everything matches up with your goals and your budget, you’ll know the streamer is a good fit to promote your game.

    This method is pretty monotonous, but it can work if you’re just starting out.

    2. Use a tool.

    Twinge.tv is great for discovering new streamers and viewing their metrics. 

    Or, if you’re looking for something more powerful, PowerSpike is a good option. It has all the metric measurement features of Twinge and more. The platform also allows you to post a “campaign” to a marketplace where streamers can apply (like a job board) — this is great if you don’t feel like manually searching for streamers.

    Full transparency: I work with PowerSpike so I’m biased towards our platform, but any tool will work for your needs.  


    Once you have a list of potential streamers…

    5. Find their contact information.

    If you manually searched for your list of streamers, you’ll have to manually find each of their points of contact.

    There are a few common places you can look for contact info:

    1. The info section.

    This is where most streamers link to their emails or Discord servers. 

    If a streamer’s info section is crowded, just Control + F and search for “@,” “gmail,” or “email.” If nothing comes up, you’ll have to look elsewhere.

    2. Twitter descriptions.

    If the contact info isn’t in their info section, there’s a good chance they’ve linked it in their Twitter bio.

    You can usually find a streamer’s Twitter account from their info section. If it’s not there, however, you can Google “[streamer name] + Twitter” and (if they have an account) it will appear.

    Quote

    In my experience, the best way to contact a streamer is through Discord DMs. Most streamers have links to join their Discord servers in their info sections, and they’re almost always open to the public.

    6. Send a sponsorship proposal.

    We’re finally getting to the good stuff.

    A “proposal” is an email that introduces you to a streamer and informs them of your sponsorship offer. It usually acts as your first impression, so it’s important to get right. 

    Here’s the process I use to write proposals for custom-managed campaigns at PowerSpike: 

    1. Greet the streamer and tell them a bit about yourself and your game. Briefly mention how you discovered their stream. Make it personal.
    2. Next, tell them you want to send them a free copy of your game and let them know you want to sponsor them. Give a brief description of your promotion idea.
    3. Then, provide an offer for how much you’d pay them for completing the sponsorship. Let them know when you’re looking to start the deal.
    4. Lastly, encourage ongoing communication by inviting them to a short voice call to further discuss the deal.

    Once your proposal is completed, send it to the streamer on Discord, Twitter, or email.

    Then wait.

    img3.gif

    If the streamer accepts your proposal, great! You can move on to the next step. 

     

    If they want to negotiate your price or requirements, that’s fine too. Talk it out with them. Be honest about what you’re able to offer and how far you can go in terms of pricing. If the offer goes out of your range or they decline to accept, it’s no big deal — thank them for taking the time and move on.

    7. Send the necessary deal and promotion materials.

    Once a streamer accepts your proposal, there are only a few things left to do: 

    1. If money is involved, send a contract. You can skip this step if you’re using PowerSpike. 
    2. Set a time and date for them to complete the sponsorship. It’s best to let them choose this time, but don’t hesitate to propose your own time frame if it’s important. 
    3. Send the necessary resources (e.g. game keys, branded info section graphics, tracking links, documents that restate your requirements, etc.).
    4. Lastly, ensure the streamer knows to include #ad or #sponsored in their stream titles or social media posts during sponsored content. If you‘re unsure whether this FTC rule applies to your sponsorship, more info can be found here. 

    Almost done! 

    8. Watch the sponsorship. 

    There are several reasons why you’d want to watch your sponsored content live:

    1. Viewers like to interact with devs. You’ll make them feel like they’re a part of your project by talking with them in the chat, and that’s cool.
    2. You can collect feedback and answer questions. 
    3. The streamers and the viewers will know you care.

    Just be sure you aren’t micromanaging from the chat. Let your streamers do their thing and you can interact with their communities.

    9. Record results, pay the streamer, and restart.

    It’s done. And now it’s time to measure the results.

    How many clicks did your website get? How many game copies did you sell? How much feedback did you receive? Did the streamer provide high-quality content? Were they professional? Did you set the grounds for an ongoing relationship? And most importantly:

    Did you achieve the goals you set in step one?

    I hope so. But if not, you can always learn from your mistakes and try again later.

    Once all your requirements have been fulfilled, you can pay your streamers and restart the process!

     

    By now, you should have a great understanding of how you can sponsor Twitch streamers to achieve your marketing goals as a game developer. To quickly recap the process:

    1. Formulate your goals.
    2. Set your budget.
    3. Brainstorm promotion ideas.
    4. Gather a list of streamers.
    5. Find their contact information.
    6. Reach out and propose the promotion ideas and sponsorship offer.
    7. Send necessary deal and promotion materials if they accept your offer.
    8. Observe the sponsored content.
    9. Record results, pay the streamer, and restart.

    And that’s it. 

    Good luck out there! 

    If you're interested in trying PowerSpike for free to kickstart your influencer marketing efforts, feel free to DM me and I'll help you out! 

     

    Originally posted on Medium at https://medium.com/@aaronmarsden/a17045c32611.



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      Social Media
      Social media can be a tough medium to navigate through. It is a valuable tool for digital marketing since you can reach hundreds if not thousands of people if a post goes viral, but it also can be a platform for negative sentiment that you have to manage. Proper knowledge of what is appropriate to post on each platform, valuable and engaging content, and responding can elevate the visibility of a game.
      Facebook prefers users to stay on their platforms and users tend to enjoy video and photo over text content. This is where big announcements should be made. Instagram is a large hub for photos and great to show off concept art, development, and screenshots. Twitter is where updates big and small should be made. It is also the best platform to directly engage with users on. With social media, it is important to note that it should not be just about advertising your game for sales, but a big emphasis should be on building and engaging your audience and answering questions or comments to develop a better sense of community.

       
      Events
      Game trade shows, conventions, and events are a great way to bring awareness to your game, but you need a proper plan in place. Often the major takeaways of conventions are receiving player feedback, bringing press by to see the game in person, and building your mailing list. A good publisher will book you a solid press schedule, and set up ways to grow your mailing list – with easy signups and giveaways which will incentivize attendees. Events can be expensive if representing a single title, but often publishers will have pre-existing space that they will use to showcase your title A publisher can also take care of the booth set up, getting the swag manufactured, and arrange for the development team’s accommodations including flight, hotel, badges, and meals. Presentation is everything, and your publisher should try to find ways to best showcase your title, to be attractive to attendees walking by. Recently we showcased Desert Child on a custom-built arcade machine at E3. This allowed us with a relatively small budget to still create a unique presentation which stood out. The Walking Dead at E3 had zombie actors that effectively spooked a lot of people walking by, which was great for the awareness of the booth as well as social media buzz of people taking pictures and videos with the zombies.
       
      When a Publisher Isn’t the Right Fit
      Retaining full revenue, creative control, and IP ownership is a huge perk for not having a publisher. These are the most common reasons you wouldn’t want to use a publisher and would be better off yourself.
       
      Your Team has the Necessary Skills
      The point when you don’t need a publisher is when you’re able to accomplish what they can offer on your own. To successfully pull off self-publishing, you should be set up with the following:
      A large and engaged audience – which may come from conventions, past games you’ve developed, or even came naturally from social posts you make. You want to make sure you have a following already to make sure your game is as visible as possible. Social posts you create get picked up, shared, and talked about frequently. Established press and influencer connections, or large press and influencers that approach you on their own to write about your game. You will want to be able to reach out and follow up frequently. It is also a good idea to meet in person when possible to keep a strong relationship.  
      Your Team has the Necessary Financing
      An alternative would be if you have the financial backing to where you could partner with teams to fill in the gaps for the services you can’t provide. Common services you can partner with for would be:
      Marketing Porting Localization QA  
      Of course, if you go through the entire pitch process and do not find a publisher that is the right fit for you, that doesn’t mean your game won’t succeed. Often a game with a small release on one platform can gain momentum and become more attractive to publishers later.
       
      Stay tuned for our next article on game publishing – “How do You Find the Best Game Publisher for Yourself?”
      If you have any lingering questions, or feel I missed something, let us know on our social media @AkuparaGames on Twitter, Instagram, Facebook, and Discord!
       
      ---
      Akupara Games is an indie game studio based in Los Angeles, California. Composed of veterans of the game industry, Akupara Games focuses their energy and resources as an "indie for indies" studio by providing premier support to other indie studios through development, publishing, porting, and advising. Their mission statement ensures that each project receives a unique experience and personalized support.
      Website | Discord
       
      Note: This article was originally posted on the Akupara Games website, and is reproduced here with the kind permission of the author.
       
       
    • By Akupara Games
      Publishing 101 | Publishing 102 | Publishing 103
       
      New year, new advice! My name is David Logan, CEO of Akupara Games, and I’d like to start the year with some more insider details on game publishing. Last year, I wrote the first entry for a series of articles to help guide developers throughout the decisions surrounding publishers and the release of their games. If you haven’t read that yet, I highly recommend you do so before continuing on.
      You’ve decided “Yeah, a publisher is a great fit for our project,” but now you’re interested in how exactly you decide which publisher is best for you. In this article, I will be detailing the tactics you should use while you are on the search for the best publisher. It’s time to roll up your sleeves, crack open a notebook, and throw down with some homework.
       
      Research
      First and foremost, you need to know your options and who you can consider as a publisher. Each publisher is a snowflake, most beautiful, and each different in their own ways. Let’s discuss how to go about finding the right one.
       
      Talk to Developers
      The most helpful tactic is to talk to other developers who have worked with publishers Ask about their experiences and try to get the most candid and honest feedback about working with the very publishers you may be considering Discuss the actual people involved in producing the games as mileage will vary with different producers from the same publisher Ask for recommendations It helps for other developers to understand where you are coming from and what you need/want for your project
       
      Read Online
      A useful and easy tactic if you can’t get in contact with fellow developers Find testimonials of clients who have worked with the publishers to make a better educated decision Set time aside to search for any available information and read the websites of potential publishers Resources to find Publishers: SteamSpy Free and Paid services available Steam only AppAnnie Paid service Mobile only Indie-Friendly Publishers by Eugene Kisterev PC & Console focused Indie-Friendly Publishers by gambrinous Video Game Publishers by Wikipedia Mobile Game Publishers by Hady ElHady Mobile only Mobile Game Publishers by Ane Fallarme Mobile only  
      Meeting Publishers
      Consider taking some time to go to conventions and networking events to meet publishers in person. It’s a great way to get face-to-face time with lots of publishers at once, and find those who are actively seeking new projects Great for not just meeting publishers, but other developers, investors, and press Going to live events can be expensive, but worthwhile if you maximize your time there. Book as many meetings as you can beforehand, so you have a full schedule. Don’t expect just to meet lots of connections on the spot This strategy allows you to talk about your game and showcase it to others to get some feedback for that extra polish you’ll want when you finally approach a publisher Resources to check out: Video Game Business and Marketing Microconference April 15, 2019 Online video call matchmaking services Without you needing to travel, they take the same idea of meeting lots of new connections at conferences and bring them to you digitally MeetToMatch – The San Francisco Edition 2019 March 20-22, 2019 Meet those in the industry located in San Francisco GDC March 18-22, 2019 Game Connection March 18-22, 2019 Can schedule meetings to sign deals  
      Game Performance
      While shopping for a publisher, look at the performance of the games worked on by your candidates Scores aren’t necessarily indicative of the publisher’s efforts or contribution to the project, so you’ll want to see the marketing efforts put into promotion Take into account the times the game was marketed to you – if you were the correct demographic Note any unique or interesting promotional tactics that may have been utilized Consider the buzz and hype generated by the game as a sign of the marketing efforts from the publisher; big points for press coverage on popular gaming sites Extra points for getting the game featured articles and interviews Consider if the game was featured in digital storefronts Look into what services the publisher provided post-launch Are they still providing additional content for the titles? Are problems and bugs stated in reviews being addressed? Will the publisher be supportive in live-ops and be involved with community management? Generally, most successful publishers will fall into this category because the game will fail if they don’t support live-ops and post-launch content
      Post-launch of the popular title Stardew Valley, former publisher Chucklefish was responsible for implementing the multiplayer update to the game while the developer focused on creating for the game’s first major content update.
       
      Preparing Questions
      By now, you’ve talked to all your friends and connections. You’ve done hours of research on the Internet about your options. Maybe you’ve narrowed down a list of publishers you’d like to talk to and you have your spreadsheet of notes ready. You want to be prepared, so you brush up on what services you might want from a publisher. It’s time to reach out to these publishers and chat. However, before you do that, have some questions in your mind to ask during these conversations. Listed below are some questions you may want to ask:
       
      Communication
      What time zone are you in? What channels of contact do you use? How often can I expect to be in contact with you during the campaign? Release/Sales/Revenue
      How long will you support our title post-launch? What are your relationships like with distributors such as Steam/Xbox/Switch/Apple? Who handles post launch merchandise DMCAs, trademarks, and copyright? Conventions
      Which conventions do you go to? Do you cover the cost of the travel, hotel, booth, and swag for conventions? Who will be showcasing at conventions – the publisher, developer, or both? Translation & Porting
      Do you support multi-platform releases? Who handles porting to other platforms? Which languages will you support for our title?  
      Specialties 
      While looking around for that publisher just-for-you, pay attention to the specialties of the publishers; not every publisher will be the right fit for you. It will be most conducive and helpful to your working relationship if the publisher is well-equipped to publish to your needs. Here are some things you’ll want to consider:
       
      Platforms
      Keep this question in mind as you search around – is your game designed for a desktop, console, or a mobile release? Maybe all three? I don’t recommend bringing your mobile-only game to a publisher who has no experience in helping to release a mobile game Vice versa, a publisher that has exclusively released mobile games may not be able to help you release your game on every current console
      Glu Mobile is a platform-focused publisher for mobile gaming. They have an extensive library of mobile-only games based on existing IPs and games partnered with celebrities/influencers.
       
      Monetization Models
      With big differences and theories behind the different monetization models, you need to pick a publisher that knows how to release a game based on the monetization model of your game Audiences won’t be happy if a title is released that deviates from the publisher’s typical model. Imagine trying to sell an up-front cost premium game with a publisher, when they’ve conditioned their audience with only free-to-play titles A publisher who has only released premium games may have minimal knowledge on  how to bring users to and market a title that has in-app purchases, or a subscription based model
      Though not an indie game, Nintendo’s Super Mario Run provides a wonderful example of how a monetization strategy can alienate or confuse your market that is accustomed to freemium models or premium games at a lower price point.
       
      Genres & Niches
      Similar to thinking about the platform needs of your game, consider the history and experience of publishers and if they align with your genre and niche needs Publishers will have developed an audience with their users, so it’s helpful if your game aligns with the rest of their catalogue Not all publishers will have the knowledge, resources, or tools to market all types of games E.g. A publisher with a large library of fighting games may not necessarily know how to bring out the best of your horror or first-person shooter game
      Nightdive Studios has built up a reputation for themselves for bringing back lost games that are no longer available by acquiring the rights to re-release, remaster, and update them for modern platforms. Their audiences can expect to see older games like those of the System Shock series of the 1990’s, which have greatly influenced the horror and first-person shooter genre.
       
      Other Games Released
      Being able to look at their catalog of other games, you will have a good sign of what their successes are like Their other games will individually have their own following of players, so this is something that can used to your advantage Similar to genre, publishers should have dedicated efforts to creating a community among their player base that will allow for a good starting point in releasing a new title
      A great contribution to Overcooked’s exposure was at E3 2016 when publisher Team17 placed the game’s booth next to their most anticipated title of the convention – Yooka-Laylee. Everyone came to see the game everyone knew about, but were easily pulled in to see the game no one knew about.
       
      Single vs. Multiplayer
      As with many of the previous points, does the publisher you’d like to work with have the experience to release your game if it’s multiplayer, especially online multiplayer? Multiplayer games require maintaining and engaging with a community of players more frequently and consistently Single player games may have bug fixes and occasional DLC added, but multiplayer games will require live-ops support, long after launch  
      Stream-ability
      Some publishers care about whether a game is consumable for streaming With the increasing presence of online influencers, the success of games are often affected by streaming influencers Does the publisher advise on integration with streaming, and make an effort to have their developers create plugins or extensions that work with Twitch or Mixer?
      In the release of tinyBuild’s game, Punch Club, this publisher capitalized on Twitch and its chat function to give users a task: beat the game before it can be released. Coupled with a concurrent stream to race to the end, Punch Club secured featuring on Twitch.
       
      Development – Their Involvement
      You know best about your game and the team behind it; it’s vital for you to be aware and upfront about what you can and can’t successfully handle on your own in development. If you must outsource development needs to a publisher, you will definitely need to look into publishers who are able to offer you those skills whether through their own team or hiring the right people for you.
       
      Publisher is Hands-On with Development
      This is a great option if you are a small team full of talent, but you may be missing some key elements If this is your first foray into the industry, you may want to consider a publisher who can assist with advising and shaping your game A strong publisher will have a toolbox of knowledge, resources, and contacts to ensure the success of your product A hands-on publisher may work very closely with you along the way in how they see it necessary, offering suggestions or changes Perhaps you are set on the programming of the game, but only have placeholder art assets, and need a visual facelift From art, to programming, to sound, to almost anything in development, the right publisher will be able to fill in the gaps in your team
      In our own case, Akupara Games was responsible for the programming overhaul, addressing existing bugs, porting to mobile devices, and recomposing and recording all of the audio for Keep in Mind: Remastered.
       
      Publisher is Hands-Off with Development
      For a developer that feels comfortable with where their game is at, but just needs the support of a publisher to take the game to market, this is just as practical The publisher will still provide standard support and marketing efforts to get your game’s name out there This allows for the developer to maintain the most creative integrity This is great for those who are very sure of their creation and would not want external influence  
      Approach
      Not every publisher works the same way. Just like how not every developer needs the same things from a publisher. Consider what methods a publisher may use in your campaign to help inform your decision.
      Custom Campaigns
      One-of-a-kind campaign that is unique and tailored to what makes your game stand out You can expect efforts to pay back in dividends as publishers may offer up some out-of-the-box ideas that will have people talking about your game The downside is these often take chances, which may not always pan out Standard Campaigns
      Looking through a publisher’s portfolio of titles and their associated campaigns, you may feel that nothing seems like it deviated from one another However, this may be a useful indication of what you can exactly expect with your campaign You’ll be hard-pressed to find a developer who goes out of their way to seek out a publisher who will only do a standard campaign. However, as the developer, this is something you will need to weigh the importance of.
       
      Long-Term Relationship
      This section is really case-by-case for you developers out there. You will need to ask yourself if you’re looking for a publisher that is strictly business, or one which you can see developing a good long-term relationship in the future that may extend outside of just business and work. Do you want your publisher to see you as just a client, or do you want something that goes the extra mile? Perhaps if you’re lucky, you will find that special publisher that you will keep coming back to, project after project. Let’s talk about how to build a strong relationship.

      Publisher Raw Fury has built up a working partnership and relationship with the developer Noio since 2015 to release three games in the Kingdom series together.
       
      People
      Start off by finding a publisher who has a team of people that you get along with During initial conversations, examine what it feels like when you talk with each other Consider if you would feel comfortable candidly bringing up any concerns you may have Personality Traits
      Do your personality traits complement one another? Think about your communication styles Finding a publisher is like dating. Both parties must be willing to communicate and work together to raise the baby that is the game Offer a problem you may have and see if you agree with their response  
      Financing
      At last, we’ve arrived at one of the final things you’ll need to consider while you’re talking to your potential publishers. Money. This can be the game changer or even deal breaker. What is the role that money will be playing in the production of your game? Do you need it? If so, where is it coming from? Here are some things to think about in terms of financing in talks with a publisher.

       
      Provision
      Will the publisher offer financing? Financing can alleviate a lot of developer concerns, and help developers devote more full-time work to the game If you feel a publisher is a good fit and they don’t provide financing, but you still require it, consider other routes outside of a publisher for financing If they won’t be providing any financing, it is a fair question to ask them for any advice on how to acquire what you need In fact, while a publisher may not provide financing, they may be able to provide the resources and services you need to acquire them Should You Accept?
      Consider the downside of accepting financing A publisher requires a larger revenue, often with a recoup up front If you need a little more information on this topic, definitely take the time to check out my first article in the series, where it outlines and expands on financing.
       
      Conclusion
      We’ve covered the jumping off points for thinking about your game from a business standpoint, so now it’s time for you to start working towards finding the best publisher for you.
      Hopefully after this you’ll be able to identify a list of publishers who could fit your needs!
      In our final article in our game publishing series, we’ll talk about actually pitching your game to publishers in – “What Publishers Look for in Games”.
      If you have any questions after reading this, or feel something is missing, let us know on social media @AkuparaGames on Twitter, Instagram, Facebook, and Discord.
       
      ---
      Akupara Games is an indie game studio based in Los Angeles, California. Composed of veterans of the game industry, Akupara Games focuses their energy and resources as an "indie for indies" studio by providing premier support to other indie studios through development, publishing, porting, and advising. Their mission statement ensures that each project receives a unique experience and personalized support.
      Website | Discord
       
      Note: This article was originally posted on the Akupara Games website, and is reproduced here with the kind permission of the author.
    • By Quin
      Hi there i was just wondering if any of you make games as freelancer on upwork , fiverr etc . For me personally i tried upwork and after sending out 30 prposals i got one reply back and that  was for 80$ only for a whole game after that its been really dry and i have noticed that on these sites people tend to bid really low when it becomes useless to bid on the projects because its not even worth it for the money.So is it something i am doing wrong ? or is it just how game dev freelancing is? Also the only place where i find unity 3D jobs are on upwork and as i said its damn slow.

    • By 4P|Marc
      4Players launches Next-Generation Player Engagement Platform SCILL™:
      SCILL™ Play open beta for Android and iOS now available
       
      Hamburg, 2nd July 2019 - 4Players GmbH, a subsidiary of Marquard Media Group, has launched the open beta test of the SCILL™ Play app for Android and iOS.
      SCILL™ is an innovative second screen engagement platform that allows developers, publishers as well as players to increase the entertainment value of games sustainably and significantly. SCILL™ Play is fully customizable and lets players actively decide which goals they want to achieve next - regardless of the requirements of the existing game design. Successfully completed challenges can be rewarded with experience points, SCILL™ Coins and great prizes.
      SCILL™ Play offers beginners and hardcore players an interactive opportunity to challenge themselves and experience familiar games with new motivation. In addition, the platform offers publishers a real alternative to developing their own challenges or additional content, such as reward systems or battle passes, and thus has a positive effect on the development effort and time requirements. 
      "After an intensive development period and positive feedback during the closed test phase, we are very excited about making SCILL™ Play accessible to a broad audience during our Open Beta," says Marc Berekoven, Head of Business Development and Product Manager of the SCILL™ platform. "SCILL™ Play offers players the opportunity to experience their favorite games in a completely new way. In addition to personal challenges and rewards, the app now also has new community features: Among other things, users can form or join alliances to overcome challenges together with other players. This makes the gaming experience even more collaborative and dynamic. We look forward to the feedback from players, developers and publishers, which will help us to further improve SCILL™ Play and adapt it to the wishes of our users".
       More information and download links are available at https://www.scillgame.com.






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