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  • 06/07/17 01:34 PM
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    Why Twitch Influencers Should be on Every Game Dev's Radar

    Business and Law

    ps-aaron

    Over the past few years, those in game development are facing some pretty tough competition. As more game companies start to branch out and create their own products, it seems as if the video game marketplace is saturated with new content being pumped out every single second. So what does this mean? Well, for one, it means that mediocre games are going to have a lot harder time standing out in the eyes of gamers, as there are just too many other options for games to play. And secondly, even if you have made a great game, marketing that game and growing your user base is becoming (and will become) more difficult as time passes. Luckily, there are a number of growing platforms that all game developers need to be aware of to properly market their games and spread their word via social transmission. Now, we can?EUR(TM)t tell you how to fix your game if it?EUR(TM)s broken/mediocre. That?EUR(TM)s up to your feedback to let you know. However, we can tell you about how to make use of those growing platforms we mentioned to kick start your sales and spread your word. This post, in particular, is going to focus on a platform that we feel has the most potential for your marketing efforts: Twitch.tv. If you haven?EUR(TM)t heard of Twitch before, we?EUR(TM)ll give you a short rundown: It?EUR(TM)s a site where millions of people go to watch other people play games. In other words, if you have a target audience in mind for your game, Twitch is the place to find that audience. Over the past few years, Twitch has grown to be a massive platform, even being acquired by Amazon. So massive, that over 241 billion minutes were streamed to the platform in 2015 alone. Now, If you?EUR(TM)ve dabbled a bit into new age marketing, I?EUR(TM)m sure you?EUR(TM)ve heard all about the wonders of influencer marketing for your brand. However, you might not have realized that the greatest influencer marketing platform for game developers has been right in front of you this whole time. So in this post, I?EUR(TM)m going to shout off some reasons of why we think that Twitch should be a strong focus in the minds of every game developer looking to promote their game. Let?EUR(TM)s get right into it: The connection between streamer and? viewer. On Twitch, the connection between the viewer and the streamer can allow a targeted ad to perform with much greater results than if you were to target cold players. Reason being, people are more willing to listen to someone that they have a relationship with. Picture this scenario in your head: Imagine you?EUR(TM)re walking down the street in the middle of the day, when suddenly someone comes up from nowhere and taps you on the back. You turn around, face this unknown person, and ask, ?EURoeHey, what do you want??EUR? The unknown individual responds with, ?EURoeYou should really try this new game, World of Warcraft! It?EUR(TM)s an awesome MMO experience with intense leveling and tons of depth. Give it a try!?EUR? Confused, you stare blankly at the individual as they run off after spouting a quick promo for their favorite game. Now, later in that same day, you?EUR(TM)re hanging out with some friends playing a card game or watching TV. During a break, your friend asks, ?EURoeHey, have you played World of Warcraft? It?EUR(TM)s a really awesome game. You should try it, we can even play together sometime if you?EUR(TM)d like.?EUR? Think for a moment; if both of those people were representatives for World of Warcraft, which individual suggestion would you take more to heart? Chances are, you?EUR(TM)re going to listen to your friend. Why? Because you trust them since you?EUR(TM)ve known them for a long time. You see, on Twitch, when a viewer has been a fan of a streamer for a long time, the connection between the two is very similar to the connection between two friends. With the ability to chat directly with one another, talk about your favorite games, and more, there isn?EUR(TM)t much of a difference. However, with a blind advertisement on a website (even if it?EUR(TM)s in a community directed towards gamers), the experience will feel much like the first encounter with the unknown individual. Don?EUR(TM)t be that unknown individual. You can even try a platform like? PowerSpike? to easily get in contact with a ton of popular streamers to get you started. Advanced social transmission. When talking about games, there isn?EUR(TM)t a better place to spread the word about a new game than Twitch. If we think about the fundamentals of what makes products or services catch on, there is one big reason that can be contributed to the success of a game or product: Social transmission. If people have the ability to talk about your game and share it with others that they know, the rate at which your game will spread will be infinitely greater than if they did not. When every single user on Twitch can see a streamer that is playing your game, the chances of users socially transmitting your message goes through the roof. Furthermore, with the ability to talk and chat with others directly about the game their favorite streamer is playing in the Twitch chat, that will only reinforce the decisions of some players to try your game. Think about it this way: In a regular social setting, you might have the opportunity to suggest a product or game to your group of friends. This group might range anywhere from 3?EUR"10 people. However, on Twitch, this group of friends can range up to? 40,000 at once, or even more. Feedback gathering through Twitch? chat. When you first release a new game, you probably don?EUR(TM)t have many users who are actively playing your release. And when you don?EUR(TM)t have many users, it can be hard to extract feedback from those users. You may get a few steam reviews here and there, but it?EUR(TM)s not much information that you can use to improve your game or change it based on what your players want. However, with your game being broadcast to Twitch, you can directly observe the opinions of thousands of people in real time as their favorite streamer plays your game. On Twitch, voicing opinions for most users is a thoughtless action. If they like something in the game or think something is really cool, you?EUR(TM)re going to see a flood of ?EURoePogChamps?EUR? in the chatroom. However, if users don?EUR(TM)t like something about a game or feel that a certain aspect is ridiculous, you?EUR(TM)re going to hear about it. Not only can you collect the mass opinions of your target audience through the Twitch chat, but you also can gather feedback from the streamer themselves. A lot of the time, while a streamer is playing a game, they?EUR(TM)re going to give bits of information on whether they?EUR(TM)re enjoying the game that they?EUR(TM)re playing. And even if they don?EUR(TM)t give that information, you always can observe the reaction of the streamer while playing certain parts of your game. Ability to target micro influencers. In business, and in game development, there?EUR(TM)s a good chance that your target user base or player base is not going to be the entirety of the PC audience or console audience. Unfortunately, we just can?EUR(TM)t get lucky enough to have everyone want to play our game. But don?EUR(TM)t fret! On Twitch, there are countless communities that are centered around any game genre that you can think of. For instance, if you?EUR(TM)ve created a game centered on pixel art and dungeon crawling, you have the ability to work with streamers who play Binding of Isaac or Rogue Legacy. Furthermore, within these niche communities, the audience tends to be much more engaged and interested in games similar to the ones that they love playing and watching themselves. Therefore, targeting this audience is a lot more effective than simply listing your game under the ?EURoeIndie?EUR? section on Steam or somewhere similar. Traditional ads just aren?EUR(TM)t as? good. Now, throughout this entire post, you might have been thinking to yourself, ?EURoeWhy don?EUR(TM)t I just use traditional advertisements? It?EUR(TM)s probably cheaper anyway.?EUR? You may have even tried posting advertisements on other sites centered towards gamers. While in some cases these ads can perform well for specific target audiences, there?EUR(TM)s one thing you need to understand when working with gamers in particular: This type of audience isn?EUR(TM)t going to be affected by traditional ads. Most gamers nowadays range in the 12?EUR"30 year old range. A large majority of that audience is considered to be ?EURoemillennial?EUR?. When you think about a millennial audience and advertisements, the two just do not mix. Think about it this way: If you?EUR(TM)re watching your favorite TV show or game on Twitch, and you?EUR(TM)re hit with an advertisement, which option are you more likely to perform? a) Sit and watch the entire ad b) Open your phone and browse social media until the ad is over, or just exit the page all together We would go as far to say that 90?EUR"95% of everyone in your target audience is going to go for option B. According to Daniel Newman of Forbes, ?EURoeMillennials communicate with each other far more than any advertising campaign can. When trying to figure out whether something is worth buying, millennials will go to their friends and social networks to see what people? think. They use this collective filter to sort out research and other word-of-mouth style information when making decisions.?EUR? (https://www.forbes.com/sites/danielnewman/2015/04/28/research-shows-millennials-dont-respond-to-ads/#b3631bc5dcb2) Furthermore, the target audience that you?EUR(TM)re working with is most likely quite experienced on the internet, and knows their way around the block. What does that mean? Well, to put it simply, a great majority of users who are on the internet for long periods of time have AdBlock. If you?EUR(TM)re not familiar with AdBlock, it?EUR(TM)s a plugin that makes all of those traditional ads you?EUR(TM)ve spent money on disappear. Ad Block is especially prevalent on Twitch today. A large majority of users even boast about having the option to skip when a Twitch partner runs ads, simply because installing AdBlock is so easy and effortless. However, when working with influencers, you don?EUR(TM)t have to worry about whether your ad is being blocked or paid attention to. If the streamer is playing your game, that?EUR(TM)s what the viewers are there to watch. And that?EUR(TM)s all for now! A quick note before we go: This is far from the only advantages of using influencer marketing to promote your game. In fact, it?EUR(TM)s one of the most blogged about topics that you can find in the marketing niche online. To save some space, we didn?EUR(TM)t throw in any of the basic reasons that influencer marketing is a great tool to leverage. If you?EUR(TM)d like, check out some of these posts to find out why others are such a fan: ?EUR~Love It Or Hate It: Influencer Marketing Works?EUR(TM)? https://www.forbes.com/sites/danielnewman/2015/06/23/love-it-or-hate-it-influencer-marketing-works/#3336223a150b ?EUR~Why Influencer Marketing Will Explode In 2017?EUR(TM)? https://www.forbes.com/sites/ajagrawal/2016/12/27/why-influencer-marketing-will-explode-in-2017/#7406742220a9 ?EUR~11 Essential Stats for Influencer Marketing?EUR(TM) https://www.ion.co/11-essential-stats-for-influencer-marketing-in-2016



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      Advising
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      Talent
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      Localization
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      Marketing
      Generally when developers think of needing a publisher, marketing and publicity are the first things that comes to mind. A good publisher will have a wide array of marketing and promotional tools at their disposal for bringing awareness and praise to your title.

       
      Media Outreach
      One of the more traditional ways to get exposure for your title is through media outreach. This includes reaching out to journalists, bloggers, and other game-related press outlets about your title. Publishers will have established networks of contacts who they’ve worked with over the years, making these outreach efforts more efficient and effective. The ideal goal with press outreach is to get interviews, reviews, and articles on your game; a publisher’s connections will make outreach easier and more successful.  
      Media Buying
      Another aspect of traditional marketing is media buying and ad placement. Publishers will often have teams that can plan social media and display ads to reach key audiences. Media Buying can be done with any level of budget and digital ads often have immediate measures of success whether you are looking to build awareness of your game or increase downloads or sales.  
      Influencer Outreach
      The goal is for influential Twitch streamers and YouTube content creators will talk about your game to their audiences. This is a major driver for sales, where a few large influencers can sway a product from “unknown” status to trending title. For example, One Hand Clapping is a game that was created by USC students which was then picked up by YouTubers PewDiePie, Markiplier, and JackSepticEye that received millions of views and have translated to over 75,000 downloads on itch.io Similar to media, publishers will have established relationships with influencers. Some publishers create exclusive influencer programs, where influencers can get special perks from that publisher. Akupara Games has recently started our influencer program – which allows us to thank these influencers with early access to our games, and opportunities for in-game avatars or voice-overs.
       
      Trailers
      A trailer is a great way to showcase the gameplay, or tease content of your game in a short and engaging video. Publishers often have video editors who can create top-notch trailers, or they can advise your team to create these materials. They know what makes a successful trailer and can guide steps like storyboarding and editing. There are articles based on the top game trailers that come out every year such as Gaming Trend’s Best Game Trailers of E3 2018. Akupara Games loves making buzzworthy trailers using everything from gameplay footage, to animation, and even live actors like in the trailer for The Metronomicon.  
      Community
      Social media and community management are important aspects of any successful game launch. A publisher can help you determine which social platforms your game studio and title should be present on and which kind of content you should be showcasing on each of the channels.
       
      Community Management
      A publisher can teach you how to properly engage with your community to retain users. Often this means promptly answering questions and providing regular updates about the game. A publisher is able to leverage their existing communities and introduce them to your title, which will further grow your audience. The more engagement there is about your game, the more visible it is to others outside of your community as well.  
      Social Media
      Social media can be a tough medium to navigate through. It is a valuable tool for digital marketing since you can reach hundreds if not thousands of people if a post goes viral, but it also can be a platform for negative sentiment that you have to manage. Proper knowledge of what is appropriate to post on each platform, valuable and engaging content, and responding can elevate the visibility of a game.
      Facebook prefers users to stay on their platforms and users tend to enjoy video and photo over text content. This is where big announcements should be made. Instagram is a large hub for photos and great to show off concept art, development, and screenshots. Twitter is where updates big and small should be made. It is also the best platform to directly engage with users on. With social media, it is important to note that it should not be just about advertising your game for sales, but a big emphasis should be on building and engaging your audience and answering questions or comments to develop a better sense of community.

       
      Events
      Game trade shows, conventions, and events are a great way to bring awareness to your game, but you need a proper plan in place. Often the major takeaways of conventions are receiving player feedback, bringing press by to see the game in person, and building your mailing list. A good publisher will book you a solid press schedule, and set up ways to grow your mailing list – with easy signups and giveaways which will incentivize attendees. Events can be expensive if representing a single title, but often publishers will have pre-existing space that they will use to showcase your title A publisher can also take care of the booth set up, getting the swag manufactured, and arrange for the development team’s accommodations including flight, hotel, badges, and meals. Presentation is everything, and your publisher should try to find ways to best showcase your title, to be attractive to attendees walking by. Recently we showcased Desert Child on a custom-built arcade machine at E3. This allowed us with a relatively small budget to still create a unique presentation which stood out. The Walking Dead at E3 had zombie actors that effectively spooked a lot of people walking by, which was great for the awareness of the booth as well as social media buzz of people taking pictures and videos with the zombies.
       
      When a Publisher Isn’t the Right Fit
      Retaining full revenue, creative control, and IP ownership is a huge perk for not having a publisher. These are the most common reasons you wouldn’t want to use a publisher and would be better off yourself.
       
      Your Team has the Necessary Skills
      The point when you don’t need a publisher is when you’re able to accomplish what they can offer on your own. To successfully pull off self-publishing, you should be set up with the following:
      A large and engaged audience – which may come from conventions, past games you’ve developed, or even came naturally from social posts you make. You want to make sure you have a following already to make sure your game is as visible as possible. Social posts you create get picked up, shared, and talked about frequently. Established press and influencer connections, or large press and influencers that approach you on their own to write about your game. You will want to be able to reach out and follow up frequently. It is also a good idea to meet in person when possible to keep a strong relationship.  
      Your Team has the Necessary Financing
      An alternative would be if you have the financial backing to where you could partner with teams to fill in the gaps for the services you can’t provide. Common services you can partner with for would be:
      Marketing Porting Localization QA  
      Of course, if you go through the entire pitch process and do not find a publisher that is the right fit for you, that doesn’t mean your game won’t succeed. Often a game with a small release on one platform can gain momentum and become more attractive to publishers later.
       
      Stay tuned for our next article on game publishing – “How do You Find the Best Game Publisher for Yourself?”
      If you have any lingering questions, or feel I missed something, let us know on our social media @AkuparaGames on Twitter, Instagram, Facebook, and Discord!
       
      ---
      Akupara Games is an indie game studio based in Los Angeles, California. Composed of veterans of the game industry, Akupara Games focuses their energy and resources as an "indie for indies" studio by providing premier support to other indie studios through development, publishing, porting, and advising. Their mission statement ensures that each project receives a unique experience and personalized support.
      Website | Discord
       
      Note: This article was originally posted on the Akupara Games website, and is reproduced here with the kind permission of the author.
       
       
    • By Akupara Games
      Publishing 101 | Publishing 102 | Publishing 103
       
      New year, new advice! My name is David Logan, CEO of Akupara Games, and I’d like to start the year with some more insider details on game publishing. Last year, I wrote the first entry for a series of articles to help guide developers throughout the decisions surrounding publishers and the release of their games. If you haven’t read that yet, I highly recommend you do so before continuing on.
      You’ve decided “Yeah, a publisher is a great fit for our project,” but now you’re interested in how exactly you decide which publisher is best for you. In this article, I will be detailing the tactics you should use while you are on the search for the best publisher. It’s time to roll up your sleeves, crack open a notebook, and throw down with some homework.
       
      Research
      First and foremost, you need to know your options and who you can consider as a publisher. Each publisher is a snowflake, most beautiful, and each different in their own ways. Let’s discuss how to go about finding the right one.
       
      Talk to Developers
      The most helpful tactic is to talk to other developers who have worked with publishers Ask about their experiences and try to get the most candid and honest feedback about working with the very publishers you may be considering Discuss the actual people involved in producing the games as mileage will vary with different producers from the same publisher Ask for recommendations It helps for other developers to understand where you are coming from and what you need/want for your project
       
      Read Online
      A useful and easy tactic if you can’t get in contact with fellow developers Find testimonials of clients who have worked with the publishers to make a better educated decision Set time aside to search for any available information and read the websites of potential publishers Resources to find Publishers: SteamSpy Free and Paid services available Steam only AppAnnie Paid service Mobile only Indie-Friendly Publishers by Eugene Kisterev PC & Console focused Indie-Friendly Publishers by gambrinous Video Game Publishers by Wikipedia Mobile Game Publishers by Hady ElHady Mobile only Mobile Game Publishers by Ane Fallarme Mobile only  
      Meeting Publishers
      Consider taking some time to go to conventions and networking events to meet publishers in person. It’s a great way to get face-to-face time with lots of publishers at once, and find those who are actively seeking new projects Great for not just meeting publishers, but other developers, investors, and press Going to live events can be expensive, but worthwhile if you maximize your time there. Book as many meetings as you can beforehand, so you have a full schedule. Don’t expect just to meet lots of connections on the spot This strategy allows you to talk about your game and showcase it to others to get some feedback for that extra polish you’ll want when you finally approach a publisher Resources to check out: Video Game Business and Marketing Microconference April 15, 2019 Online video call matchmaking services Without you needing to travel, they take the same idea of meeting lots of new connections at conferences and bring them to you digitally MeetToMatch – The San Francisco Edition 2019 March 20-22, 2019 Meet those in the industry located in San Francisco GDC March 18-22, 2019 Game Connection March 18-22, 2019 Can schedule meetings to sign deals  
      Game Performance
      While shopping for a publisher, look at the performance of the games worked on by your candidates Scores aren’t necessarily indicative of the publisher’s efforts or contribution to the project, so you’ll want to see the marketing efforts put into promotion Take into account the times the game was marketed to you – if you were the correct demographic Note any unique or interesting promotional tactics that may have been utilized Consider the buzz and hype generated by the game as a sign of the marketing efforts from the publisher; big points for press coverage on popular gaming sites Extra points for getting the game featured articles and interviews Consider if the game was featured in digital storefronts Look into what services the publisher provided post-launch Are they still providing additional content for the titles? Are problems and bugs stated in reviews being addressed? Will the publisher be supportive in live-ops and be involved with community management? Generally, most successful publishers will fall into this category because the game will fail if they don’t support live-ops and post-launch content
      Post-launch of the popular title Stardew Valley, former publisher Chucklefish was responsible for implementing the multiplayer update to the game while the developer focused on creating for the game’s first major content update.
       
      Preparing Questions
      By now, you’ve talked to all your friends and connections. You’ve done hours of research on the Internet about your options. Maybe you’ve narrowed down a list of publishers you’d like to talk to and you have your spreadsheet of notes ready. You want to be prepared, so you brush up on what services you might want from a publisher. It’s time to reach out to these publishers and chat. However, before you do that, have some questions in your mind to ask during these conversations. Listed below are some questions you may want to ask:
       
      Communication
      What time zone are you in? What channels of contact do you use? How often can I expect to be in contact with you during the campaign? Release/Sales/Revenue
      How long will you support our title post-launch? What are your relationships like with distributors such as Steam/Xbox/Switch/Apple? Who handles post launch merchandise DMCAs, trademarks, and copyright? Conventions
      Which conventions do you go to? Do you cover the cost of the travel, hotel, booth, and swag for conventions? Who will be showcasing at conventions – the publisher, developer, or both? Translation & Porting
      Do you support multi-platform releases? Who handles porting to other platforms? Which languages will you support for our title?  
      Specialties 
      While looking around for that publisher just-for-you, pay attention to the specialties of the publishers; not every publisher will be the right fit for you. It will be most conducive and helpful to your working relationship if the publisher is well-equipped to publish to your needs. Here are some things you’ll want to consider:
       
      Platforms
      Keep this question in mind as you search around – is your game designed for a desktop, console, or a mobile release? Maybe all three? I don’t recommend bringing your mobile-only game to a publisher who has no experience in helping to release a mobile game Vice versa, a publisher that has exclusively released mobile games may not be able to help you release your game on every current console
      Glu Mobile is a platform-focused publisher for mobile gaming. They have an extensive library of mobile-only games based on existing IPs and games partnered with celebrities/influencers.
       
      Monetization Models
      With big differences and theories behind the different monetization models, you need to pick a publisher that knows how to release a game based on the monetization model of your game Audiences won’t be happy if a title is released that deviates from the publisher’s typical model. Imagine trying to sell an up-front cost premium game with a publisher, when they’ve conditioned their audience with only free-to-play titles A publisher who has only released premium games may have minimal knowledge on  how to bring users to and market a title that has in-app purchases, or a subscription based model
      Though not an indie game, Nintendo’s Super Mario Run provides a wonderful example of how a monetization strategy can alienate or confuse your market that is accustomed to freemium models or premium games at a lower price point.
       
      Genres & Niches
      Similar to thinking about the platform needs of your game, consider the history and experience of publishers and if they align with your genre and niche needs Publishers will have developed an audience with their users, so it’s helpful if your game aligns with the rest of their catalogue Not all publishers will have the knowledge, resources, or tools to market all types of games E.g. A publisher with a large library of fighting games may not necessarily know how to bring out the best of your horror or first-person shooter game
      Nightdive Studios has built up a reputation for themselves for bringing back lost games that are no longer available by acquiring the rights to re-release, remaster, and update them for modern platforms. Their audiences can expect to see older games like those of the System Shock series of the 1990’s, which have greatly influenced the horror and first-person shooter genre.
       
      Other Games Released
      Being able to look at their catalog of other games, you will have a good sign of what their successes are like Their other games will individually have their own following of players, so this is something that can used to your advantage Similar to genre, publishers should have dedicated efforts to creating a community among their player base that will allow for a good starting point in releasing a new title
      A great contribution to Overcooked’s exposure was at E3 2016 when publisher Team17 placed the game’s booth next to their most anticipated title of the convention – Yooka-Laylee. Everyone came to see the game everyone knew about, but were easily pulled in to see the game no one knew about.
       
      Single vs. Multiplayer
      As with many of the previous points, does the publisher you’d like to work with have the experience to release your game if it’s multiplayer, especially online multiplayer? Multiplayer games require maintaining and engaging with a community of players more frequently and consistently Single player games may have bug fixes and occasional DLC added, but multiplayer games will require live-ops support, long after launch  
      Stream-ability
      Some publishers care about whether a game is consumable for streaming With the increasing presence of online influencers, the success of games are often affected by streaming influencers Does the publisher advise on integration with streaming, and make an effort to have their developers create plugins or extensions that work with Twitch or Mixer?
      In the release of tinyBuild’s game, Punch Club, this publisher capitalized on Twitch and its chat function to give users a task: beat the game before it can be released. Coupled with a concurrent stream to race to the end, Punch Club secured featuring on Twitch.
       
      Development – Their Involvement
      You know best about your game and the team behind it; it’s vital for you to be aware and upfront about what you can and can’t successfully handle on your own in development. If you must outsource development needs to a publisher, you will definitely need to look into publishers who are able to offer you those skills whether through their own team or hiring the right people for you.
       
      Publisher is Hands-On with Development
      This is a great option if you are a small team full of talent, but you may be missing some key elements If this is your first foray into the industry, you may want to consider a publisher who can assist with advising and shaping your game A strong publisher will have a toolbox of knowledge, resources, and contacts to ensure the success of your product A hands-on publisher may work very closely with you along the way in how they see it necessary, offering suggestions or changes Perhaps you are set on the programming of the game, but only have placeholder art assets, and need a visual facelift From art, to programming, to sound, to almost anything in development, the right publisher will be able to fill in the gaps in your team
      In our own case, Akupara Games was responsible for the programming overhaul, addressing existing bugs, porting to mobile devices, and recomposing and recording all of the audio for Keep in Mind: Remastered.
       
      Publisher is Hands-Off with Development
      For a developer that feels comfortable with where their game is at, but just needs the support of a publisher to take the game to market, this is just as practical The publisher will still provide standard support and marketing efforts to get your game’s name out there This allows for the developer to maintain the most creative integrity This is great for those who are very sure of their creation and would not want external influence  
      Approach
      Not every publisher works the same way. Just like how not every developer needs the same things from a publisher. Consider what methods a publisher may use in your campaign to help inform your decision.
      Custom Campaigns
      One-of-a-kind campaign that is unique and tailored to what makes your game stand out You can expect efforts to pay back in dividends as publishers may offer up some out-of-the-box ideas that will have people talking about your game The downside is these often take chances, which may not always pan out Standard Campaigns
      Looking through a publisher’s portfolio of titles and their associated campaigns, you may feel that nothing seems like it deviated from one another However, this may be a useful indication of what you can exactly expect with your campaign You’ll be hard-pressed to find a developer who goes out of their way to seek out a publisher who will only do a standard campaign. However, as the developer, this is something you will need to weigh the importance of.
       
      Long-Term Relationship
      This section is really case-by-case for you developers out there. You will need to ask yourself if you’re looking for a publisher that is strictly business, or one which you can see developing a good long-term relationship in the future that may extend outside of just business and work. Do you want your publisher to see you as just a client, or do you want something that goes the extra mile? Perhaps if you’re lucky, you will find that special publisher that you will keep coming back to, project after project. Let’s talk about how to build a strong relationship.

      Publisher Raw Fury has built up a working partnership and relationship with the developer Noio since 2015 to release three games in the Kingdom series together.
       
      People
      Start off by finding a publisher who has a team of people that you get along with During initial conversations, examine what it feels like when you talk with each other Consider if you would feel comfortable candidly bringing up any concerns you may have Personality Traits
      Do your personality traits complement one another? Think about your communication styles Finding a publisher is like dating. Both parties must be willing to communicate and work together to raise the baby that is the game Offer a problem you may have and see if you agree with their response  
      Financing
      At last, we’ve arrived at one of the final things you’ll need to consider while you’re talking to your potential publishers. Money. This can be the game changer or even deal breaker. What is the role that money will be playing in the production of your game? Do you need it? If so, where is it coming from? Here are some things to think about in terms of financing in talks with a publisher.

       
      Provision
      Will the publisher offer financing? Financing can alleviate a lot of developer concerns, and help developers devote more full-time work to the game If you feel a publisher is a good fit and they don’t provide financing, but you still require it, consider other routes outside of a publisher for financing If they won’t be providing any financing, it is a fair question to ask them for any advice on how to acquire what you need In fact, while a publisher may not provide financing, they may be able to provide the resources and services you need to acquire them Should You Accept?
      Consider the downside of accepting financing A publisher requires a larger revenue, often with a recoup up front If you need a little more information on this topic, definitely take the time to check out my first article in the series, where it outlines and expands on financing.
       
      Conclusion
      We’ve covered the jumping off points for thinking about your game from a business standpoint, so now it’s time for you to start working towards finding the best publisher for you.
      Hopefully after this you’ll be able to identify a list of publishers who could fit your needs!
      In our final article in our game publishing series, we’ll talk about actually pitching your game to publishers in – “What Publishers Look for in Games”.
      If you have any questions after reading this, or feel something is missing, let us know on social media @AkuparaGames on Twitter, Instagram, Facebook, and Discord.
       
      ---
      Akupara Games is an indie game studio based in Los Angeles, California. Composed of veterans of the game industry, Akupara Games focuses their energy and resources as an "indie for indies" studio by providing premier support to other indie studios through development, publishing, porting, and advising. Their mission statement ensures that each project receives a unique experience and personalized support.
      Website | Discord
       
      Note: This article was originally posted on the Akupara Games website, and is reproduced here with the kind permission of the author.
    • By Quin
      Hi there i was just wondering if any of you make games as freelancer on upwork , fiverr etc . For me personally i tried upwork and after sending out 30 prposals i got one reply back and that  was for 80$ only for a whole game after that its been really dry and i have noticed that on these sites people tend to bid really low when it becomes useless to bid on the projects because its not even worth it for the money.So is it something i am doing wrong ? or is it just how game dev freelancing is? Also the only place where i find unity 3D jobs are on upwork and as i said its damn slow.

    • By 4P|Marc
      4Players launches Next-Generation Player Engagement Platform SCILL™:
      SCILL™ Play open beta for Android and iOS now available
       
      Hamburg, 2nd July 2019 - 4Players GmbH, a subsidiary of Marquard Media Group, has launched the open beta test of the SCILL™ Play app for Android and iOS.
      SCILL™ is an innovative second screen engagement platform that allows developers, publishers as well as players to increase the entertainment value of games sustainably and significantly. SCILL™ Play is fully customizable and lets players actively decide which goals they want to achieve next - regardless of the requirements of the existing game design. Successfully completed challenges can be rewarded with experience points, SCILL™ Coins and great prizes.
      SCILL™ Play offers beginners and hardcore players an interactive opportunity to challenge themselves and experience familiar games with new motivation. In addition, the platform offers publishers a real alternative to developing their own challenges or additional content, such as reward systems or battle passes, and thus has a positive effect on the development effort and time requirements. 
      "After an intensive development period and positive feedback during the closed test phase, we are very excited about making SCILL™ Play accessible to a broad audience during our Open Beta," says Marc Berekoven, Head of Business Development and Product Manager of the SCILL™ platform. "SCILL™ Play offers players the opportunity to experience their favorite games in a completely new way. In addition to personal challenges and rewards, the app now also has new community features: Among other things, users can form or join alliances to overcome challenges together with other players. This makes the gaming experience even more collaborative and dynamic. We look forward to the feedback from players, developers and publishers, which will help us to further improve SCILL™ Play and adapt it to the wishes of our users".
       More information and download links are available at https://www.scillgame.com.






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