The Beginning - version 1.0So, what was the idea for the game? Every time I had a browse in Google Play I wondered how a game about tapping an egg can become so popular. 'Over 5 million downloads of a simple tapping app. What is going on here?!' - I asked myself.
First pet care - version 1.1We added basic tamagotchi features: a kitchen to feed the pet, a fun room to play ball with it and a bedroom for sleeping. Moreover, a player could earn money by playing with his pet and by tapping the egg. There was also a shop to spend the earned money on food. It took us maybe a week to implement some new graphics and some new code in our spare time. This is what we got:
Earning money more visible - version 1.15Before
Advanced care - version 1.2It took more than a week to implement it but we added special indicators to show the levels of hunger, happiness and energy. Our goal was to engage the users more to take care of their pet or to return to the game more often. Playing ball with the pet also became more interactive as it could now play with us!
More content and a mini game to earn coins! - version 1.3OK. We had a simple pet care simulator, but we wanted to add more items to be available for purchase. They became expensive (there was inflation in our small game because we didn't pay enough attention to economy in the game). For example, we made wallpaper available to be put in one of the rooms for 5000 coins. We thought we had to introduce a new way to earn more money so we implemented a mini game that made it possible.
More stuff and features - version 1.5In this version we fixed some bugs and added more items and features to the game. It was the last update we made to this game.
- By adding more content to the game we got more retention (from 46.2% to 70.5%).
- By adding more content to the game we got longer average session duration (from 3:03 to 8:20).
- We do not only gather the Google Analytics events but we also analyze them!