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Hannah Wood's Producer Journal

4: Adsense

Gamifying the Games Industry

Think of your favorite RPG or MMO. A quest giver tells you he wants you to deliver a package on the opposite side of the map. Doing so isn't nearly as much fun as killing 20 wild boars, but you’ll do it anyway because the guy on the other side of the map is going to give you some experience points and a 4-strength, 4-stam leather belt.

In the game...