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The Gameconomist

4: Adsense

The Truth Behind In-App Purchases

Unless you have been living on another plant in the past 18 months, you must have heard that In-App Purchase is a great monetization model. Publications like Business Insider and others have provided a lot of data to support this claim but the reality is that the picture they painted is a bit misleading.
Let’s take a deep look into the market of mobile g...