The Money side
Pledged: $ 868
Dollars Pledged via Kickstarter $667
(meaning that the user was actually on the site)
Dollars Pledged via external referrer $201
Average Pledge $ 18.87
<- This is a breakdown of where and how much each person pledged.
The Video side
2141 Total plays with 27.60% completing the video.
1918 views being on the Kickstarter site.
223 views from offsite plays.
The video went through a lot of changes over the course of the campaign.
While I could do ten entries on all of the things we learned while doing the Kickstarter campaign I will try and sum up the main lessons learned.
Lessons to take away from the Kickstarter campaign:
- Get the word out that you are going to be launching a Kickstarter before you actually launch it. There is a lot to be said about that first 48 hours of your campaign. It can get you spotlighted if you have some "above average traffic".
- Design a few different reward tiers between $10 and $25 because they are the most popular.
- The project video needs to show a few key items. First a simple idea that people can catch on to. Second it needs gameplay act or action. Third show the team talking about the project to humanize them to the viewers.
- Need to have your video in more places then just Kickstarter. You need eyes on your video is key to making your goal. The more viewers the higher the chance that one will pledge.
*Edited to add a link to the Kickstarter Project Page - Thank you