So you have a great concept for a mobile game and you've heard that free 2 play games with in app purchase is the way to go but you are not sure where to start. Guess what? You are not alone. Designing a good in-game store is very different than designing the core of the game and many game develope…

My company SOOMLA is investigating a rather interesting concept today. We all know that Free 2 Play is the way to go with mobile games and every game these days either have an in-game store or is looking to add one.

The SOOMLA platform is about saving time on the development side, reducing the progr…

[color=rgb(0,0,0)][font=arial, sans-serif]I'm very proud to announce this a initiative - The SOOMLA List[/font][/color][color=rgb(0,0,0)][font=arial, sans-serif]. It's a very simple Idea - Every week or so I hand pick some great articles, news I found and other very useful links about free to play …

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[color=#000000]Lazy Snakes is a puzzle game for Android that is releasing a new version these days. The game was created by Primadwan and has been featured in the Google Play App Store and had millions of installs around the world. It was also on…

Unless you have been living on another plant in the past 18 months, you must have heard that In-App Purchase is a great monetization model. Publications like Business Insider and others have provided a lot of data to support this claim but the reality is that the picture they painted is a bit misle…

Our mission here at the SOOMLA Project is to help mobile game developers make better economies. As part of that we try to make sure that our off the shelf presets or turn key virtual economies are already as good as they can be. We investigate and research the market all the time and try to analyze…