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The Android platform powers more than hundreds of millions of mobile devices in over 190 countries all over the world. Furthermore, it’s the biggest installed base of any mobile platform and is growing rapidly. Each day, another million users power up Android devices for the first time and start to look for games, applications as well as other digital content.


Android provides a world-class platform for building games and applications for Android users anywhere in the world. Moreover, it also offers an open marketplace for distributing to them right away. Android app development services abound, with developers and programmers constantly finding new ways to meet the evolving requirements of people from all walks of life. The same as the web, the Android platform isn’t made for a particular device or a specific kind of device or a particular software environment for devices. It is a toolkit that organizations could use to create software environments.

The Android app development software is not controlled or owned by one company, its open source and free to use by anyone who wants to make a software system. A change of strategy for Google would probably not kill Android, nor would a downfall of the smart phone for something different not kill it as well. Currently, there are hundreds of various device software systems, which are based on Android. The platform is used for many more problem domains than simply tablet apps or smart phone apps. Thus, it’s quite a good bet that the platform would be around for years and years. The platform provides tools for creating applications that look wonderful and take advantage of the available hardware capacities on every device. It adapts automatically to the UI to look its best on every device, while providing as much control for a user over the UI on various devices. Building on the contributions of the Linux community’s open source and over 300 software, hardware and carrier partners, Android has quickly turned into the fastest-growing mobile OS.

Each day, more than one million new Android devices are activated all over the world. The openness of the platform has made it a favorite for both developer and consumers, driving a robust growth in application consumption. Users of the platform download more than 1.5 billion applications as well as games from Google Play every month. Android, with its partners is pushing the boundaries of software and hardware continuously forward to bring new capabilities to both developers and users. For developers, innovation enables building differentiated, powerful apps, which use the latest mobile technologies.

The Android platform optimizes a single binary easily for tablets, phones and other devices. It provides everything one could possibly need for building best-in-class application experiences. It offers a single app model, which allows deploying the applications broadly to millions of users across a huge range of devices, from tablets to phones and beyond. The Android developer tools offer a full Java IDE to help in efficient development, with advanced features for the development, debugging and packaging of applications. With the IDE, one could develop on any Android device available or build virtual devices, which emulate any hardware configuration. The premier marketplace for selling and distribution of Android apps is Google Play. When publishing an app on Google Play, one reaches a big installed Android base. Google Play, being an open marketplace puts one in control of how to sell products. Anyone could publish anytime, as often as one wants and to the target audience. An enterprise could widely distribute to all devices and markets or focus on particular devices, segments or an array of hardware capabilities.

With Android, an organization could monetize in the way that works for the business best, free or priced, with subscriptions or in-app products for highest revenues and engagement. Moreover, one could have complete control of the pricing of apps as well as in-app products and could set or change prices in any currency supported anytime. Beyond growing the customer base, Google Play helps create engagement and visibility across the brand and applications. As the applications grow in popularity, there are given higher placements by Google Play for the weekly ‘top’ rankings and charts, and promotional slots in curated collections. Google Play, preinstalled on thousands of millions of Android devices worldwide could be a growth engine for any business. The platform allows greater integration level, between separate apps and with the OS itself.

The position of Android as the dominant mobile platform is a testament to its easy access for both users and developers. For those who want a greater control level over their devices and applications, Android is the best option. There are no signs of slowing down for the mobile platform. At present, it reaches over a million activations on a daily basis. Also, such fast growth has helped Android reach an impressive milestone of one billion device activations.

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