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      Download the Game Design and Indie Game Marketing Freebook   07/19/17

      GameDev.net and CRC Press have teamed up to bring a free ebook of content curated from top titles published by CRC Press. The freebook, Practices of Game Design & Indie Game Marketing, includes chapters from The Art of Game Design: A Book of Lenses, A Practical Guide to Indie Game Marketing, and An Architectural Approach to Level Design. The GameDev.net FreeBook is relevant to game designers, developers, and those interested in learning more about the challenges in game development. We know game development can be a tough discipline and business, so we picked several chapters from CRC Press titles that we thought would be of interest to you, the GameDev.net audience, in your journey to design, develop, and market your next game. The free ebook is available through CRC Press by clicking here. The Curated Books The Art of Game Design: A Book of Lenses, Second Edition, by Jesse Schell Presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, film, software engineering, theme park design, mathematics, anthropology, and more. Written by one of the world's top game designers, this book describes the deepest and most fundamental principles of game design, demonstrating how tactics used in board, card, and athletic games also work in video games. It provides practical instruction on creating world-class games that will be played again and again. View it here. A Practical Guide to Indie Game Marketing, by Joel Dreskin Marketing is an essential but too frequently overlooked or minimized component of the release plan for indie games. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your indie games. With special focus on those developers with small budgets and limited staff and resources, this book is packed with tangible recommendations and techniques that you can put to use immediately. As a seasoned professional of the indie game arena, author Joel Dreskin gives you insight into practical, real-world experiences of marketing numerous successful games and also provides stories of the failures. View it here. An Architectural Approach to Level Design This is one of the first books to integrate architectural and spatial design theory with the field of level design. The book presents architectural techniques and theories for level designers to use in their own work. It connects architecture and level design in different ways that address the practical elements of how designers construct space and the experiential elements of how and why humans interact with this space. Throughout the text, readers learn skills for spatial layout, evoking emotion through gamespaces, and creating better levels through architectural theory. View it here. Learn more and download the ebook by clicking here. Did you know? GameDev.net and CRC Press also recently teamed up to bring GDNet+ Members up to a 20% discount on all CRC Press books. Learn more about this and other benefits here.
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Custom mobile apps are gaining momentum. On average, the report says that using custom mobile apps saves about 7.5 hours of staff per week and 82% of business owners can help generate business revenue.

Custom mobile apps can be partially or fully customized to meet your business needs. These apps have been targeted to specific audiences rather than providing solutions targeted at large groups with varying needs. This is one of the reasons why custom mobile app development is attractive.

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Mobiles are a fantastic way of technological expression in our times, and mobile applications are definitely one of the biggest reasons behind this. So, the answer to the question - whether mobile applications would benefit their respective businesses - the answer is absolutely yes. 

But, that’s the short answer.

Here’s the longer version:

Visibility Increases

First of all, an app will make your visibility skyrocket! We know it extremely well that an average person spends quite a great amount of time every day on smartphone, especially internet services - we know this without the help of any statistics. But, even if statistics were to be believed, then the average time spent on mobile Internet services was estimated to be 185 minutes, that is a bit more than 3 hours a day. While mobile app might not take up all that time, it sure occupies a lot. A major reason for that is an app actually helps a user save time by not having to log in all the details every time they open the app. Also, while looking to open some other app, or do some other task, the user may scroll and scan, coming across your app several times a day. So, take advantage of the visibility that a mobile application provides by designing one.

It Acts as a Direct Marketing Channel
A mobile app is such a compact thing, when you see it - and it amazingly carries so much of information in it. Whether it’s prices, user accounts, notifications, home feed, or just any general information - all of it, you can easily find in a mobile app. And it creates an easy medium of direct two-way communication that you can have with your end user. You can easily gather feedbacks, as well as remind them of any updates or upgrades.

Helps You Build Your Brand
More than a website, a mobile app clicks more with the audience, making the brand feel more like their own. With a mobile app, users feel more involved, they prefer it more rather than having to logging in on a website. Think of your app as a billboard. Like people crossing by in their cars, or waiting at traffic signals, see various ads staring in their faces, your users will have look at your app, almost every day - if not to use it, then at least by coming across it while scrolling through the mobile for something else. And that is how you make people recognize your brand. 

Customer Engagement gets Improved
This is a great way to make our customers engage with you. If it’s a restaurant that you own, then people can directly reserve their tables from your app. If it’s an app related to cab-service, then people can book their taxi from the app. If it’s a product you’re selling, then you can sell from our app. Even when it comes to settling customers’ grievances, you can include a direct message feature on your app, and make your end users’ life even simpler.

The great thing as a developer and a designer is that, you have this blank slate in the form of a mobile app with you, that you can create the way you want to; you don’t have to think twice about whether people will like the concept of having an app in the first place, because they absolutely will. The only thing to think about is how to make that app of yours stand out in the crowd of apps.

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