• entries
    2
  • comments
    0
  • views
    198

About this blog

Peerbits is a global mobile app development company with its presence in seven countries; India, USA, Canada, UK, Saudi Arabia, UAE, and Colombia.
With the holistic aim to provide innovative mobility solutions, we, at Peerbits offer a spectrum of custom mobile app development ranging from enterprise mobility solutions to startup apps, on-demand mobile apps , and healthcare mobility solutions.

It is the excellence blended with the sheer dedication that sets us apart from the rest in the industry. Our expertise lies in tailoring the mobile applications that fit our client’s requirement with a promise to deliver more than what they expect from us. This is what thrive us to challenge ourselves every day, and this is how we evolve every day.

Our key competencies lies in

==>Developing and designing, iOS & android mobile applications
==>Creating customized websites on platforms like PHP, Python, and Magento Providing backend solutions for your business
==>Strategizing app launch plan by aligning the same with your business strategies

We believe in a systemized approach towards delivering services to ensure client’s gratification. For this, we do regular follow-ups on

==>Wireframing
==>Prototyping
==>Design and Development
==>Quality Testing
==>Deployment and support

Read more Our work: https://www.peerbits.com/works.html

Drop your inquiry on info@peerbits.com, Skype on- inquiry.peerbits  and call us on +1 (469) 522-3385.

Entries in this blog

shahidmansuri

Leveraging social media doesn’t mean reinventing the wheel, instead, it’s yet a powerful tool in making the businesses profitable with improved leads and conversion. The sales person is often found scrolling the social media platforms and stalking the LinkedIn groups to achieve the ultimate goal that’s getting the product or services to the right audience.

Social channels open up the myriad of the options, aids in increasing customer outreach and contributes to the organization’s growth with improved sales.

 The-Social-Media-Playbook-For-App-Develo

According to a research, “Weaving social media DNA into the sales process increases the sales outcome by 23% as opposed to traditional sales.”

It implies mastering social creates great opportunities on which businesses can capitalize, and grow by leaps and bounds. Let’s shed some light on a few reasons that illustrate why social media has become the next big thing for sales:

1)      Find your target audience

Social media is the best place where the people of different demographics, region, and background can be easily identified. The prospect intelligence aids in profiling, which eases targeting the audience.

Sales representatives can not just find out the customer base, while they can also garner more information about them, which gives a leg up in bringing quality leads.

2)      Target them like never before

Billions of users are using various social platforms, and there finding the right audience is a hard nut to crack for the salespeople. With the advancement of the technology, the targeting options for social media have also evolved.

For instance: Facebook allows the sales rep to segment the target audience based on geography, gender, age, location, and interest so that the prospects to target get zero down to a few hundred. The paid advertising is also run to gain potential leads.

3)      Nurture the relationship with them

The prospects are easily accessible on social channels, which offers a golden opportunity for the sales reps by opening a line of communication between them and prospects. The interaction with the audience is an ideal tool that not only creates a relationship with the customers, while strengthening the bond with them.

The interaction can be held on any topic of their interest or current issues. Additionally, feedback from the customer and answering the existing customers’ questions about their offerings make the relationship better.

Don’t consider social to just reach the audience, but leverage it to engage the audience.

4)      Increase your reach with real-time marketing

When you reached the right audience and crafted a strong bond with them, it’s necessary to keep up with the audience and changing trends.

With social media, the prospects can be approached instantly, and when the relevant post is shared in a few minutes of the latest happening, the brand gains the public recognition. The real-time marketing increases the brand awareness which in turn boosts sales.

5)      Uplift the lead generation

The posts shared on social platforms become a medium to interact with the existing and new prospects. The reaction of the prospects not only helps salespeople in building a following and enhancing access to the new customers, while increase website visit, click through rates and pretty more.

The reaction of the audience upsurge the traffic to the website and consequently social media becomes a lead generating machine.  

6)      Bring more leads down the sales funnel

The lead conversion is the ultimate goal of every sales rep where social media help them a ton. The social channels humanize the brand by interacting with the audience the way they like. The humanization builds the credibility and improves the trust in the brand, which in turn fuel up the conversion rate.

The studies have shown that lead conversion ratio through social media marketing is comparatively higher than outbound marketing.

Besides, social media provides great customer insights which make leads qualification easier and the critical information about potential leads enable the sales rep to craft their sales pitch accordingly that accelerates the conversion.

Takeaway

The Social Media Examiner study states that more than half of marketers who've been using social media have observed improvement in the sales.

It signals social media is a key to grow the sales. It is the best platform to maximize the access to the potential customers and encourage them to buy services or products. With Social Media Mobile App development or social media page creation, the sales representatives can better drive the customers to the website and generate sales with increased conversions.

Getting social is a next-Gen trend, which must be put into the sales equation.

shahidmansuri

Businesses are moving at a greater pace than they ever were. The consumer habits are changing in accordance with the constant evolution in technology which has moved from mainframes to our pockets and wrists. To keep up with the changing consumer habits and to be at the bleeding edge, enterprises are trying hard to catch up. They are increasingly moving to a mobile first strategy and are investing more money than ever on enterprise app development.

Enterprise mobility solutions architects are researching innovative development techniques and empowering

  • faster development cycles,
  • minimum development cost,
  • minimum coding; maximum security.

App developers are adopting newer development techniques and following modern development practices to fulfil the requirements of their enterprise clients. Some of those technologies, methods, and practices I have listed here:

Methods

1.  Rapid Mobile App Development (RMAD)

Enterprise apps owing to business value they carry consumes more development cycles than consumer apps do. is based on ‘zero’ coding philosophy to shrink development time and meet mission critical business tasks. Application developed with RMAD are good-enough to distribution inside an enterprise to address an adhoc problem that can’t be addressed with the existing applications in place.

RMAD is basically Rapid Application Development (RAD) extended to a mobile environment. RMAD, with little coding or by implementing methods like early prototyping and reusing software components, can be used to develop customer facing apps in addition to internal apps.

RMAD development environment is web based and supports object oriented programming.

2. Bimodal IT

Bimodal IT is the recent trend in enterprise app delivery. As the name suggest, in Bimodal IT, there are two parallel modes involved. One mode of app development focusses on stability another on agility. Mode 1 is traditional and sequential, emphasizing safety and accuracy. Mode 2 is exploratory and nonlinear, emphasizing agility and speed. This is expected to bridge the gap between demand and capacity, which is expected to be between five to one currently.

Best Enterprise app development Practices

1.     Cross-platform apps are the future of enterprise mobile app development

Enterprise apps are more of a need than luxury. An employee is unlikely to complain about an app’s UI or theme color distributed by his employer the way he complains about an app developed by Facebook or Microsoft (Google apps are perfect!).

Absence of native UI/UX support remains the biggest problem with cross-platform frameworks, today. They try to generate a common UI on all platforms which alienates users, who are prone to hamburger menu on Android and bottom menu on iOS. Fortunately, enterprise apps remain immune from this problem.

There are number of cross-platform frameworks available in the market. The most popular is PhoneGap (owned by Adobe). Xamarin, owned by Microsoft is catching fast though. Objective-C (for iOS) or Java (for Android) can be done in C# with Xamarin, which already offers complete access to 100% of the native APIs for iOS, Android and Windows in C#.

Appcelerator, Apache Cordova, Ionic and QT are other viable cross-platform tools that support desktop, web development, and mobile application development.

 

Spoiler

5969e52631c0c_mobileappdevelopment.png.6a11dbac660e5043a098c563a2f5e71b.png

Spoiler

 

Cross-platform = Faster development + Less Coding + Lower Cost

2.     OAuth 2.0 + two-factor authentication for users’ authentication

A practical tactic is to use OAuth 2.0. Many vendors support OAuth 2.0 with two-factor authentication including Azure AD, Ping, and Okta. Two-factor authentication requests a user to enter user ID and password (something you know) and a second validation, such as an OTP generated on your mobile phone (something you have) or a fingerprint (something you are).

Android, iOS, Windows, and the latest web browsers all support OAuth 2.0 services. No developer should count on any other method of authentication.

3.     Context Driven Testing (CDT)

Context driven testing is the new form of agile testing. This kind of testing is executed when the end-users have dissimilar preference and requirements. CDT works for the mobile app which serve the need of one end-user but not the other. Let us say Microsoft Paint. Paint is an ideal application for casual graphics work

But for a professional graphic designer who wants to add high-res graphics and different font size and colors may rather prefer Adobe Creative Suite. So context driven testing is built on the fact that ‘no solution is the best solution. But in this case, benefit lies with the consumers, since the final product that is approved is a user-friendly product, nonetheless several users may not agree with that as context driven testing is not a universal testing methodology and works in applications where conditions seldom change and test setups are unidentified.

Conclusion

Enterprises are always dynamic as they continue to succeed in a modern ecosystem dominated by mobiles and wearables. The accessibility of apps as a way of taking on business competition with agility, rapidity, as well as contemplation and proper attention is the right way ahead.