Leveraging social media doesn’t mean reinventing the wheel, instead, it’s yet a powerful tool in making the businesses profitable with improved leads and conversion. The sales person is often found scrolling the social media platforms and stalking the LinkedIn groups to achieve the ultimate goal that’s getting the product or services to the right audience.
Social channels open up the myriad of the options, aids in increasing customer outreach and contributes to the organization’s growth with improved sales.
According to a research, “Weaving social media DNA into the sales process increases the sales outcome by 23% as opposed to traditional sales.”
It implies mastering social creates great opportunities on which businesses can capitalize, and grow by leaps and bounds. Let’s shed some light on a few reasons that illustrate why social media has become the next big thing for sales:
1) Find your target audience
Social media is the best place where the people of different demographics, region, and background can be easily identified. The prospect intelligence aids in profiling, which eases targeting the audience.
Sales representatives can not just find out the customer base, while they can also garner more information about them, which gives a leg up in bringing quality leads.
2) Target them like never before
Billions of users are using various social platforms, and there finding the right audience is a hard nut to crack for the salespeople. With the advancement of the technology, the targeting options for social media have also evolved.
For instance: Facebook allows the sales rep to segment the target audience based on geography, gender, age, location, and interest so that the prospects to target get zero down to a few hundred. The paid advertising is also run to gain potential leads.
3) Nurture the relationship with them
The prospects are easily accessible on social channels, which offers a golden opportunity for the sales reps by opening a line of communication between them and prospects. The interaction with the audience is an ideal tool that not only creates a relationship with the customers, while strengthening the bond with them.
The interaction can be held on any topic of their interest or current issues. Additionally, feedback from the customer and answering the existing customers’ questions about their offerings make the relationship better.
Don’t consider social to just reach the audience, but leverage it to engage the audience.
4) Increase your reach with real-time marketing
When you reached the right audience and crafted a strong bond with them, it’s necessary to keep up with the audience and changing trends.
With social media, the prospects can be approached instantly, and when the relevant post is shared in a few minutes of the latest happening, the brand gains the public recognition. The real-time marketing increases the brand awareness which in turn boosts sales.
5) Uplift the lead generation
The posts shared on social platforms become a medium to interact with the existing and new prospects. The reaction of the prospects not only helps salespeople in building a following and enhancing access to the new customers, while increase website visit, click through rates and pretty more.
The reaction of the audience upsurge the traffic to the website and consequently social media becomes a lead generating machine.
6) Bring more leads down the sales funnel
The lead conversion is the ultimate goal of every sales rep where social media help them a ton. The social channels humanize the brand by interacting with the audience the way they like. The humanization builds the credibility and improves the trust in the brand, which in turn fuel up the conversion rate.
The studies have shown that lead conversion ratio through social media marketing is comparatively higher than outbound marketing.
Besides, social media provides great customer insights which make leads qualification easier and the critical information about potential leads enable the sales rep to craft their sales pitch accordingly that accelerates the conversion.
The Social Media Examiner study states that more than half of marketers who've been using social media have observed improvement in the sales.
It signals social media is a key to grow the sales. It is the best platform to maximize the access to the potential customers and encourage them to buy services or products. With Social Media Mobile App development or social media page creation, the sales representatives can better drive the customers to the website and generate sales with increased conversions.
Getting social is a next-Gen trend, which must be put into the sales equation.